Vanessa Lau on her content market workflow and repurposing #socialmediamarketing #contentcreator

I'm going to share with you my exact workflow of how I'm able to turn one content piece into hundreds. So here's how it works for me. Every single week I will do one YouTube video and one weekly newsletter. These are considerably really rich content pieces. Then from there on my team I have a content writer that actually watches and reads all of my content. She's going to then write as many twitter threads as she can micro content pieces from the larger content pieces that I created whether that's YouTube or newsletter. What ends up happening is these twitter threads then get turned into Instagram carousel posts just like this one. And then what I will also do is I will use these Twitter threads or Instagram carousel posts as my script for short form videos. Afterwards. What happens is I would have created so many short form videos based off of my carousels that my social media manager will now distract distribute these videos on Instagram Reels, TikTok and YouTube.