Vanessa Lau on sales content in #socialmediamarketing #sales #contentmarketing #entrepreneurship

And then the third category that we have is anything that's more sales related, more promotional focus, content pieces that will actually drive customers to your door. So for example, some content pillars that exist under this category is any type of content piece that's really going to address possible objections that your audience may have. So for instance, if one big objection that my audience has towards my service is that it's too expensive, then maybe I'll create content pieces that directly addresses that objection, that talks about the power investing in yourself or how to make a return on investment or anything that's related to that objection. Then the second type of content pillar is sharing social proof and testimonials. If you already have clients within your services, then really highlighting those client wins, that's also a form of content. And then finally, the third content pillar is anything that directly promotes your product. So for instance, a content piece like this, where I straight up talk about the Boss Graham Academy, all of its benefits and all of its FE features, these are also content pieces that will really fit well within your content.