Being Disruption-Proof | Innovation Minute Ep. 6

In the last videos, I talked about why you need to innovate, where you differentiate and the five Ds of differentiation. Today we are going to cover the third D, which is about being disruption proof. Your differentiator does not have to be disruptive, it doesn't have to change the game. But you need to understand that the world is changing around you. And if the pace of change outside the organization is faster than the pace of change within, you're going to be out of business. So you need to choose a differentiator that's not going to be subject to to disruption. If we look at the taxi industry, we all know that Uber is starting to disrupt the taxi industry. And we're seeing the same thing happen in almost every single industry. So what you need to understand is not who's your competition today, but who will be your competition in the future? What are going to be the buying habits of Millennials and others that may make your products and services less relevant? Are there going to be new entrants from completely new areas that that might disrupt you and put you out of business? Next time, we'll Talk about the 4th D. Until then, this is the Innovation Minute. See you soon.