Stephen ShapiroFAST Innovation® · Innovation made practical, personal, and playful—with lasting impact. Hall of Fame Speaker. Author of seven books on innovation. Creator of Personality Poker®.

Differentiation | Innovation Minute Ep. 2

Name: Differentiation | Innovation Minute Ep. 2
Uploaded: 2016-04-28T13:16:37+00:00
Duration: 41 s
Channel: Stephen Shapiro
Description: This short clip (Stephen Shapiro) introduces the first element—F for Focus—of his fast innovation model. Shapiro argues organizations should concentrate…

28 Apr 2016 · 1 min

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This short clip (Stephen Shapiro) introduces the first element—F for Focus—of his fast innovation model. Shapiro argues organizations should concentrate innovation efforts where they differentiate from competitors, rather than trying to innovate everywhere, because focusing on differentiating activities delivers the greatest organizational impact. The segment emphasizes the mantra: 'innovate where you differentiate.'

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And today I want to talk about the first part of my fast innovation model, which is the F, which means focus. There is a mantra in the world of innovation where everyone should be innovating, and I absolutely agree with that. But there's also a belief that everyone should be innovating everywhere. And this is a mistake. Not all opportunities in your organization are equal. You can't try to solve every problem, because if you try to be great at everything, you'll be great at nothing. Therefore, I always say, innovate where you differentiate. Innovate where you differentiate. Focus your energies on those activities and opportunities that will have the greatest impact on your organization because they will help you stand out from the competition.