Don't Pivot; Divot

Maybe sometimes the strategy is not to pivot, but to divot instead of changing directions. Maybe we want to go deep in businesses. In a lot of cases, we get focused on bright, shiny objects, new opportunities, things that look interesting and different. And this is not just now, during a pandemic. I'm talking about any time in business. In fact, when things are good, we often pivot because we get enamored with novelty. Most of my business has been around giving speeches and writing books and doing advisory services. And over the years, I've published six books. And what was interesting is each of those books were different. So one book was called Goal Free Living, which is on how to live a life without goals. I also wrote Personality Poker, which is a book around personality styles related to innovation. And then I wrote Best Practices are Stupid. So I could have for my next book, my most recent book, gone in another direction, gone broader, philosophical. And what I decided to do is take one of the chapters from Best Practices are Stupid, which basically said, ask better questions. And people became very interested in that. What they realized was, it's easy to say ask better questions is a way of driving better solutions, but to actually do it, well, that's much more complicated. So as soon as that book came out, I decided, instead of going on to the next concept, the next idea, I decided to take one of the ideas from that book and go deep, decided to divot. And what I started doing is developing invisible solutions. So all of the work that you are hearing me talk about right now actually started 10 years ago when my previous book was published and people said, I, I like this one chapter, I don't know how to do it. And this has been a game changer for me. The more I got into the depth of my content rather than trying to find the next bright, shiny object, the bigger and better my business has gotten.