Stephen ShapiroFAST Innovation® · Innovation made practical, personal, and playful—with lasting impact. Hall of Fame Speaker. Author of seven books on innovation. Creator of Personality Poker®.

Innovation Roller Coaster | Stephen Shapiro, Innovation Keynote Speaker

Name: Innovation Roller Coaster | Stephen Shapiro, Innovation Keynote Speaker
Uploaded: 2009-04-30T22:40:49+00:00
Duration: 55 s
Channel: Stephen Shapiro
Description: Stephen Shapiro argues companies should invest in innovation during recessions instead of waiting for recovery. When the market pulls you down, he says…

30 Apr 2009 · 1 min

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Stephen Shapiro argues companies should invest in innovation during recessions instead of waiting for recovery. When the market pulls you down, he says, that's when you can push hardest to leapfrog competitors and get more impact for less cost.

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And I think it's quite fitting that we're right across from Tivoli. I went there yesterday. I love roller coasters. It's one of the things I really love. And if you look at roller coasters, especially the old wooden roller coasters, when they're coming down, as we have in our market, it's gravity pulling you down. When it starts to go back up, do you notice that they have to sort of go slowly, and they have to give it that extra push to get you over the top. This is what most companies do when recessions hit. They let gravity pull them down, and then when the economy picks up, they're not prepared to go out the other side. This is the time to invest in innovation. This is the time to leapfrog the competition. This is the time when you can actually do more good for your organization for less money.