Steven Shapiro introduces his innovation course, arguing that companies must differentiate and adapt fast or face decline like Sears, Blockbuster, and Circuit City. He'll share five success factors and practical techniques drawn from 20+ years of experience.
Questions this video answers
April 21, 2016.
Over 20 years.
Five simple success factors.
Best Practices are Stupid.
1% of the US gross national product.
Chapters
Organizations everywhere are trying to innovate, but unfortunately, the word has been so overused that it means nothing to most people. To compound matters, the companies that are investing in real innovation are not having a lot of success. Why is this? In this program, author and award winning speaker Steven Shapiro will share practical lessons based on over 20 years of his work on innovation. The goal is to challenge you to think differently about how you approach innovation. In this course, Stephen will share with you five simple success factors that will put you on the right innovation track. And just like innovation itself, you must act with speed. So let's get going.
Everyone knows that the world of business is changing faster than ever. Companies that were once dominant are falling from grace. Companies that were once the largest in their industry no longer exist. For example, Sears. In the 1960s, Sears accounted for 1% of the US gross national product. It was more than the retail industry. It was a major driver of the US economy. In 1983, they still remained strong and were 10 times the size of Walmart. Yet in six short years in 1989, Walmart became the world's largest retailer. And the rapid decline of Sears continued. To add insult to injury, in 2005, Sears was acquired by Kmart, which had come out of bankruptcy only three years earlier. Today, Walmart is over 15 times the size of Sears and Kmart combined. And there are numerous other examples of companies that fail to remain relevant. Pan Am was once the world's largest airline and yet today it no longer exists. Howard Johnson's in the 1960s was larger than Burger King, KFC and McDonald's combined. Yet there were only two Howard Johnson's restaurants left. Circuit City, Borders, Blockbuster Video, Arthur Anderson, the list goes on and on. Innovation is not about new products, new processes, new services or even new business models. It's about staying relevant through important and purposeful change. Companies need to differentiate, adapt and find breakthrough solutions with speed. Hi, I'm Steve Shapiro. In this course I'll be sharing techniques and strategies from my over 20 years of innovation experience. These concepts come from my book Best Practices are Stupid in which I outline how companies can out innovate the competition. So let's start right out of the gate with a quick self assessment about how you and your company are thinking about innovation.
