Stephen Shapiro explains the 30 Day Innovation Challenge, a text-message game where players answer daily questions and climb a leaderboard. He uses the Nintendo Wii as an example: it outsold Xbox and PlayStation combined in 2008 by focusing on accessibility instead of graphics.
The 30 day innovation challenge is a chance for you to compete against others. What you do is each day you will get a text message that gives you a new question. You answer the question as quickly and as accurately as you can because you will lose points every time you get it wrong. Once you get it right, you'll get a video.
Think about the video gaming industry. If you want to make a more innovative gaming console, you might want to make it faster. Better graphics, better processor. But in 2008, something happened that changed the game. They introduced the Nintendo Wii. Now, if you know the Nintendo Wii, you'll know that it definitely did not have better graphics, but it was more accessible. It was a game that could be played by people from 8 to 80. And this is really key because that year the Nintendo Wii sold more than the Xbox and the PlayStation combined. Simplification.
Is the best innovation and after watching the video, you get to see where you stand on the leaderboard. It's fun and competitive.