This video critiques the hype and misuse of the word "innovation," showing how organizations develop "antibodies" that resist it. The speaker gives vivid examples (e.g., overpriced novelty products) to show novelty without value, argues that managers and employees become cynical or confused, and reframes innovation as systematic problem solving that any part of a business can and should practice to produce both short-term results and future advantage.
Chapters
Having been in the innovation space for.
More than 20 years now, I've seen.
A lot of changes.
When I first started, innovation wasn't a.
Word often used in companies.
When it was, it was only for research and development groups that created physical products. Now the word innovation is used everywhere.
We have innovative $7,000 toilets with built.
In Alexa voice controls, innovative cat litter.
Boxes that send the owner a text message anytime their feline poops, and a.
Published list of innovative lawyers.
The term is often used to describe.
Anything that is unusual or novel, even.
If it is not valuable. It is one of the most overused.
Abused and misunderstood words in business today.
It has become so pervasive and hyped.
That organizational antibodies want to fight it. Managers are tired of the term, employees have no idea how to innovate or what is expected of them, and leaders are disappointed with the results they've been getting. Besides, most people are busy worrying about today's results and this quarter's earnings.
Investing in the future with innovation feedback.
Feels like a distraction.
Companies need to innovate to survive, but.
There never seems to be enough time. Fortunately, when you apply the engineering approaches.
I've honed over the years with world.
Class organizations, you'll get amazing results with less effort, fewer resources and reduced risk.
The key is to recognize that innovation.
Is not about novelty or ideas.
It is about defining and solving important problems.
In the past, innovation seemed to be.
Under the exclusive purview of creative people.
Wearing long white robes and sitting on high mountains who handed down the gospel for the future.
However, when you view innovation through the.
Perspective of problem solving, you will discover that anyone can participate.
It's not the domain of the few privileged individuals. It's not separate from the business.
It is the business.
Problem solving affects every part of an organization. Sales, leadership, recruiting, marketing. Any part of a business that has problems and opportunities can leverage the techniques.
Shared in this book.
Innovation and problem solving are no longer solely about future investments. Everyone can solve challenges to produce results today.
A Better Approach to Better Solutions the.
Quality of your business and life are.
Largely dependent on the quality of the.
Problems you solve and the decisions you make. Problem solving is one of the most.
Important skills every individual, entrepreneur, employee and leader needs.
Without it, you cannot design your own path. You are limited to a default path that is an extrapolation of your past.
The strategies and tactics you use to improve your business will be heavily influenced.
By what you've tried before, resulting in.
Incremental change at best.
In a world that changes at hyper speed, incremental improvements ultimately make you irrelevant.
Although we can't see them, the most.
Valuable and practical solutions are often right under our noses. When done correctly, problem solving can help.
