Jai Krnac quit his Film & Television degree to start Popcorn Productions, a content agency. He scaled from local clients to interstate brands by posting daily on Instagram, doing systematic outreach, and shifting to personal-brand consulting. He closed $18,000 in a single day after instituting non-negotiable habits and working through self-doubt.
Chapters
But yeah, this is going to be just a little, um, just a little insight into my journey, um, running the content agency so far. Um, just for a bit of context, I'll get into my background straight away. So my background consists of like just being born and raised in Melbourne's west in Australia, for those who don't know that. Um, and it all starts really back in 2021 when I was 14. I started my content agency Popcorn Productions, but it had nothing to do with content yet. Um, it was kind of just an idea I had that I wanted to make music videos. That's what I wanted to do, and that's why you can kind of see like the little record player. I thought it was kind of creative back then. So I was like on a path where I just like hated school. I hated everything about it. I couldn't sit still. I couldn't, um, listen to the teacher. Like, I was okay at school, I just hated school. Um, I didn't really have a clear path. Like, there was nothing that really interested me. I didn't know what I was going to do after school, and I think that just made me frustrated. And yeah, it just flowed on for years and years throughout my schooling journey. But then— In 2023, I started developing an interest for film, an interest for cameras. And actually, I've always been creative naturally, but it was just until then, until I started doing media studies and all that, um, that's when I thought, okay, maybe I want to do something with cameras. And then in 2024, I graduated and I faced the big decision: should I go to university? Should I go do a trade? Or should I take a risk and go all in on the business that I wanted since I was 14? Well, the questions that were going through my mind were: What if I fail? What if I took the risk and I failed? What would people think of me if I did take that risk? I had a lot of external pressures on me through parents, family, friends. All going through uni, like, um, they were all big on me going through that path as well. Um, but obviously I hated school and I just honestly really didn't want to do that. Um, so, but it didn't stop me from overthinking. Like, after a while, like, all of that, like, external pressure gets to you and it's kind of like, fuck, maybe I am making the wrong choice by betting on myself. So I chose uni. Bottom line, I chose uni. Um, and then that starts 2025. Um, I started my first year of a Bachelor of Film and Television, and I had a casual job, um, just working at JD Sports. I was probably making $150 a week if I was lucky. Um, and it was actually going okay. I was, I was, in all honesty, I was just like comfortable. Like, it felt good. Like, I was enjoying the course the first couple months. My job was good. Like, I was making okay money. Like, I thought that was okay money, $150 a week. But then around March, April of that year, I started getting déjà vu, and I started, I started feeling the exact same I had throughout my whole school journey, throughout all of high school. It was just the feeling lost, the feeling, the feeling that I was meant for more, all of those like kind of cliché feelings. That's what I was, that's what I kept on coming back to. I just knew that, I knew deep down in my heart that I got pressured into that decision, that it wasn't actually my decision. I didn't choose to go to uni. It was everyone else's choice around me. They chose it for me. And it's not their fault. It's actually my fault because I wasn't willing to take a risk on me. I didn't have the courage, and I was honestly just too scared of failing. And I was so in my own head that, yeah, I think just feeling lost is the best way to describe it. All I knew at that point, it was about June, July 2025, all I wanted to do was make music videos and make money. I just didn't know how that was going to correlate, how that was going to work for me. But I actually, I actually took the first step in that journey and I just started. I invested into my own camera and I just started creating. That's a photo of me on my first music video shoot. Um, I didn't get paid for it. It was like completely like just like a project for school. Like just this guy reached out to me But it was the first step. And then from that, it kind of snowballed into every moment at uni, at home, I was building. I was building, um, okay, where am I gonna get my next shoot from? Um, well, I was reaching out to like literally hundreds of artists per week to give me a chance to shoot a music video for them. Um, and I had no luck. Like, no one was responding because I was just saying like, I Oh, like I'm a student. Like I'd love to just do it for free. Like of course you're not going to trust that guy. Like I didn't have anything to show them either. But the bottom line is I started creating. And then something changed in November of 2025. I had a conversation that literally changed everything for me. Um, I went down to my local barbershop and I was kind of just excited. I'm like, I've just finished shooting my first music video. and I've invested into all my camera, my gear. Like, I'm pumped. Like, I'm actually like doing what I want to do. And the first— for the first time in my life, I actually felt great. I was telling this to my barber and he was like, yo, like, we're looking for content. Like, why wouldn't you just come down for a day, shoot, shoot us some content? And yeah, like, I'm willing to give you a chance, man. I'm like, I don't know, like, before I even thought about like music videos or anything, I'm like, oh my God. I had to use my camera and I get to get paid for it. He was willing to pay me. Like, it was just a no-brainer. So I said yes. And I rocked up the next week with the camera, did 8 hours of shooting, 3 hours of footage for one 30-second reel, and got paid $200. And honestly, I was pumped. I'm like, oh my God, I've made it. I've got, I've got paid for using my camera. I'm like, this is the best thing ever. And that's when it really clicked. This could be something. I could actually take my knowledge of film, take my knowledge of using a camera and marketing to an actual profession where I can get paid and not have to work and study and do something I hated. That's when it first clicked and it actually became a reality. And then December 2025 came around and I saw this bloke. on my screen. He popped up and I'm like, okay, he's talking about like some $500 trap. I just got paid $200 for my first shoot. I'm like, okay, this guy, he knows what he's talking about. And I was like, all right, I'm gonna follow him. He's giving some good advice. And then, and then one thing led to another and it was kind of— I hopped on the call with Joel and I was— it just opened my eyes completely. And to the point where I'm like, Fuck, I was at the crossroads again. I had that big decision to make, just as I did a year prior after I graduated high school. Had the decision, do I finish my uni course? Do I do my second year? Or do I take a gap year and then I just go all in on it? And I decided to have a chat with my parents. Joel, annoyingly— well, he thinks it's probably annoying, but he didn't close me on the call. And I said, nah, give me a moment, I need to have a chat. My parents really wanted me to do uni, but I pleaded. I just said, give me one year. And it was the hardest decision of my life. It felt like I was betraying a lot of people that loved me, really. Like, my parents worked so hard to actually get me through high school, and then get me to the point where I'm able to go to uni. So it almost felt like I was betraying them. But deep down, I always had that feeling. And as I mentioned throughout high school, I always felt like I was meant for more. I always felt like there was something out there for me that I just had to find. I just had to do something differently to find it. So I made the hardest decision of my life, and I invested a lot of money in myself. And I dropped out. I said to my parents, that's the decision I'm making. And I bet on myself for the really the first time in my life. And then I hopped on one of the first calls in the program. And Jack told me basically from the jump that I need to post. And immediately I was like, Fuck no. Like, I just like, I had no confidence. I was like, why would I have to post? Like, I just, it wasn't something that even crossed my mind when I thought about my whole ideal journey of making, you know, $10K a month with my camera. Didn't even cross my mind that maybe I had to post. And all of a sudden it was the same questions that arised in my mind. What if I fail? What will other people think of me when I put my face on social media and really go all in with the content? Probably won't work. And at the time, I only had one client, and that one client came through word of mouth, um, previous, um, prior to the course. So, um, it was really just these questions that kept on replaying in my mind, these thoughts. of just self-doubt and just not really believing in myself. I just didn't have that. I just didn't feel like I had it in me. But I knew there was something more. And I knew that now I've dropped out, I've really got to go all in. So I had to do something different. And that's when in February 2026, I dropped one of the shittest videos you'll ever see. But I started, I started. It was the first post where I was actually talking to the camera and where I was speaking, um, and speaking about me. It wasn't like anything about work, it was actually about my journey. And at that time I was like, I thought I was going all in. I'm like, yeah, I just posted, I was shooting out 50 messages a day to businesses. I was literally spending hours upon hours on my laptop on Instagram just texting, texting, texting the same message. Hi, I'm Jai, I'm an 18-year-old filmer from Melbourne. I want to do this make some content for you. It's the same shit. And then surprisingly, someone decided to book a call in with me. And I'm like, oh, easy, we're closing another client first month, mate. We've got 2 clients. By the end of the year, I'll have 20 clients and I'll be all good. And then he said no. He said, oh, give me a moment to think about it. I'm like, oh yeah, think about it, go ahead, man. Left the call. I'm like, worry, he's gonna say yes. I've never heard from him ever again. He never ever got back to me. Um, and then I was— it kind of dawned on me where it's like, Dan, I've failed. Like, what am I doing? I've dropped out and I'm a failure. I, I can't even close a guy on a call. I was getting no leads. As I said, I was just shooting out messages hoping for the best. And I was thinking, honestly, what the fuck have I done? I've thrown everything away. I've made my parents, um, almost resent me. It wasn't even the case though. I thought they were resenting me, but it was just all in my head. Honestly, I was like, it was a big mindfuck, honestly. Um, but then I'm like, okay, I, I just gotta try. I just gotta keep going. I just gotta keep going. And by that point, at that time, I'd only posted like a couple more times. And then it was kind of like, okay, I got over the initial hurdle of posting for the first time, so I'm actually gonna go all in. And that's when I started posting twice a day for about 3 weeks. I posted twice a day, and then it clicked. The infamous Sam Rascals video happened and it blew up. It went honestly insane. Um, It got me hundreds of leads, 33 booked calls. And honestly, I thought, holy shit, I've cracked the code. I'm like the god at content. I've done it. I've blown up. I've got all these messages. I don't have to send messages anymore. It's chill. I've got 33 booked calls, mate. Let's just get half of them and I've got 15 clients. I'll be chilling. I didn't close one. Did not close one of those calls. Ah. And I was really going through it. Like, it was honestly one of the darkest points, darkest points of this journey for sure. Um, I thought I'd made it. I thought I'd done everything great up until that point. And I thought, oh my gosh, I was working so hard and now I've got my breakthrough. And then I wasn't able to capitalize on it. And then it was just the feelings of self-doubt started to creep in again. Oh, am I good enough? Is— am I cut out for this? Should I just, you know, go full-time with my retail job and just call it a day, to study again, to go back to square one? Um, and then I started falling into bad habits, drinking on the weekends with my mates, um, kind of putting Taking a back seat into the effort I was putting into before because I wasn't seeing results. I was honestly in a shit place, like mentally, but in a shit place physically too. Like I was just so undisciplined. I was waking up, you know, 9 a.m. I was skipping out on the gym because I was tired because I was drinking. I was I was like, when things got hard with the business, I'm like, it's all right, I won't post today. Um, just chill. Like, what would it— like, I can skip a day posting. It's not even doing anything for me anyway. I can skip. And it's April and I've only still got that one client. I'm, I'm only making $1,450 per month. I was working 10-hour days, 7 days a week. And when I say working 10-hour days, 7 days a week, I thought I was working. that time. But upon reflection, it was probably just sitting at my desk for 10 hours a day, maybe 2 hours doom scrolling, 1 hour consuming, you know, um, I was consuming Fred Scales, you know, um, Jeremy Haynes, Sue Wei. I was consuming their content. I'm like, oh, like I'm learning. Like I was I was almost gaslighting myself into thinking that consuming, consuming others' content and consuming others' value was like I was bettering myself that way. And yeah, it's good to learn, but I wasn't implementing. There was no implementation in all of that. And once again, I'll say it again, I was in that bad of a place where I thought I was working my ass off because I was sitting down at a computer for 7 days a week, 10 hours a day. And not only did that have an effect on me, it affected everyone around me. It affected my girlfriend, who felt neglected, rightfully so. I wasn't spending barely any time with her. My family, my relationships outside of the business were suffering along with the business itself and me. So what do I do? How bad do I actually want this? That's the question I asked myself. And it wasn't until I had a call with Joel and really dove deep into this notion of how bad do I actually want this? How bad do I actually want to get to those $10K months? How bad do I actually want to travel? And I wrote it all down. Shit photo, sorry, but I wrote it all down. It literally says it right here. This is the exact piece of paper I wrote on. It's like to prove I'm not a failure. That's why I want to hit $10K a month. To travel, to give back to my parents, not having to think twice about a price tag, move out by 25, do everything that feels unattainable at that current moment. That's why I wanted to actually succeed in the business. And this, the consequences of not achieving my goals, was exactly what I was feeling in that present moment. I felt like an idiot. I felt like failing and giving up. I felt like that I was waking up at 10 AM every day Letting myself down, letting my parents down, no worth ethic, depressed, relationships were suffering. And it was just, it came to a boiling point where it's like, okay, who the fuck am I? It sounds so like existential crisis, but it was, it genuinely was like that. So I took the first step and it was a small step, but for someone that's starting out, it might be considered a big step. So I took that first step and I committed to posting at least once a day. That was my pass mark, if you will, for the— for every day. I could be in the worst state mentally, I could have a shit day on paper, but as long as I got one post out per day, it was a win. I'd won. I started time blocking. I thought I was working 10 hours a day, but then I really audited my time. Um, and I found out there was a lot of gaps. A lot of stuff didn't make sense. So I started time blocking, literally to the point where I'm scheduling in my girlfriend. Scheduling in my girlfriend as a part of my, my week, because it's the only way that I was going to be productive and the only way where I was actually going to lock in and get stuff done. But most importantly, I remembered why. I remembered why I wanted to drop out of uni in the first place. I remembered why I felt like I was meant for more. I remembered who I was doing it for— my, my girlfriend, my future, my family— to give back. That's why I wanted to build something that was mine. It's why I had that idea when I was 14, because even then I could feel it. Even then I knew that I didn't want to be working a 9 to 5. I knew I wanted more out of my life. I wanted to be that person where I could rock up, I could rock up and just without, without thinking, buy, buy the someone that means a lot to me what they want. I could be able to, you know, on a random Tuesday in the future, take my kid to school, spend the day with them, you know, Like, I wasn't bound by a boss telling me I had to be somewhere at a certain time. I had— I want freedom. That's what I wanted. And then something big happened in April. I got flown out with that one client, that one client I had. He flew me out and I went to shoot for him, uh, in Gold Coast, which is interstate to Australia when I'm from Melbourne. Um, but it was a massive moment for me. It was actually one of the biggest, the biggest moments of my career to that point, in my life really. Like, that was a goal I'd had ever since I wanted to start business. It was to travel with work. It was to have that location freedom, kind of like, because I love traveling and I wanted to work with, with that. So it was a massive moment to me. And now looking back on it, it was actually a bigger moment than I thought it was, because that's when I started to shift not only my mentality, but my business started to shift. I thought, why limit myself to just Melbourne? Why am I just hitting up the barbers that are local to me within an hour radius? There's only so many. Why? So why should I just limit myself to Melbourne if I can get flown to another state and meet all these barbers? And I'm like, damn, these guys, they don't live in the same state as me, but they have the same issues as the guys that live in Melbourne, as the guys that I'm trying to sign as clients from Melbourne. So why just limit myself to one state? That's when I shift my business. Well, I didn't know I shifted then, but that's when it happened. I've shifted from a videographer to a personal brand consultant, and what that meant was it broadened my opportunities. I could— I was no longer just targeting the people from Melbourne. I was targeting everyone, every single barber on the planet that that fit my description was now ICP for me. They're the person that I want, I want as my client. And what I did was I studied the market, and I didn't, I didn't just like, you know, dedicate a couple hours to it. No, I remember setting out a week. I studied the market for a week. There's literally 5 days straight of me just sitting at my laptop and just grinding, grinding, and not grinding like I was before of like just doom scrolling and just, you know, pissing away my time. It was actual like, like all go. I was studying the market, and not only was I studying the market and who I actually wanted to reach, I was testing new formats in the background. As I said before, my pass mark every day, no matter what, was to post once a day. And through that, I wasn't posting the same stuff every day. I was testing out what was resonating with my audience, what worked for me, and overall the direction that I wanted to take with my personal brand. And it was only through putting the reps in every single day where I found my style. It wasn't just like one— I posted twice, I'm like, okay, I'm gonna stick with that forever now, let's chill. It was through, I reckon, 80 posts that I was like, okay, this is maybe where I want to go. And honestly, I'm still figuring it out. I've only posted 170-something times, and it's only until you make that first step where you're even in the, in the realm of possibility of finding your style. You can't decide that and just from the first post. It actually just comes in from putting the reps. But after, more importantly, after 2 months straight of hearing no, after all of those booked calls that I had, no, I didn't get one yes. So after 2 straight months of hearing no, someone finally said yes. And not only did someone say yes, they were from Brisbane, not from Melbourne. And bro, my confidence Went through the roof. It was like the best thing ever. It was like my I made it moment all over again when I got that first $200 from my first shoot. It's like, holy shit, not only did he— have I never met this guy in real life, he's from another state, which has made it feel so much cooler. Um, and honestly, it just didn't happen. As I said, that was through so many nos, so many rejections. And so many days where I just wanted to give up completely. And honestly, it was, it was like the worst period ever. It was like everything I did just didn't work until it did. Someone just gave me a chance, but I felt like I got lucky. But the thing is, with luck, you will never miss an opportunity to get lucky if you show up every day. If you're not showing up every day, then you're gonna miss that chance to get lucky, if that's what happens. And then May came around and I was flying. I was like, all right, I've got 2 clients under my belt now. One is interstate to me. I don't even have to be shooting for this guy. I'm literally just selling content systems and I'm improving his business. He was winning. I got to go on the trip of a lifetime with my girlfriend to Japan. Loved it, was getting paid while I was there. Honestly, I felt like a king. I felt like it's only up from here. And I'm like, I've never gone back. I'm never going back down to where I was until I did. So June came around, I got back from 3 weeks of travel, I'm on a high. And then as soon as I touched down, it's like all the hard work I put in didn't matter anymore. My confidence dropped immediately, and first I just thought that was just like post post travel depression. Like you just go to a place, you're having so much fun, then you come back. It's like oh fuck, I'm home again. I gotta work. But then I realized like fuck, like I actually don't know if I want to do this anymore. And I was I was doubting myself to the point where I haven't even told Jack and Joel about this, but. Some guy reached out to me, just reached out to me saying like, oh, like he was interested in buying my my business, and like I knew it wasn't worth shit. Like obviously it wasn't worth shit. Like I've got two clients. Yeah, two clients. I wasn't making any money really. Four K a month. It wasn't worth shit. But I said, all right, I'll hop on a call with you because I am that like. I was that lost and that defeated. I felt that defeated. Um, yeah, I said I'll hop a call— on a call with you and I'll see if I'll— I can sell because I wanted out. Um, but thank God, thank God I just said, nah, I'm not hopping on anymore, and I canceled it. But that was the lowest— one of the lowest points, honestly. Like, that's how little my motivation was. But I didn't know this and I didn't feel at the time, but the systems that I built were saving me. It was the system of posting every single day. It was the non-negotiables I set for myself every single day, whether it might be just a post, whether that be going to the gym every morning. Those little systems that I committed to every day that I thought were making a difference were— I just couldn't see it yet. It was just taking a while for the results to catch up. And then after going through it again in June and honestly selling the business and just giving up entirely, there was 3 days that literally changed everything for me. 3 days after 3 months of pure shit. 3 days changed my life. The 1st of July, I lost my interstate client. So I was back to one client, and that was like, fuck, it's over. I'm back to square one, and all that was for nothing. I've wasted 6 months, I've invested all this money, and I hadn't made it work. And that was on me. And I was getting down on myself, but it can all change so quickly. When you're disciplined and you have those systems in place. I just didn't know they were working for me. So was I back to square one? I don't know. Honestly, I don't know. But it made me drop my ego and it made me say, okay, I'm 6 months into the year, I'm back to where I started. What do I do? I hop on a call with Joel. And I dropped my ego completely. I said, look, I feel shit mentally. I feel like I'm putting in all this work for nothing, and I don't know what to do. And really, on that call, it was like 2 hours, and it was just like, it changed everything because we stripped it all back. We Having an outsider look into your business is one, one, probably the most humbling thing you'll ever do. And number 2, it makes you see everything so much more clear. So we stripped everything back and we really saw, okay, sales, your actual calls, and your DM process, your setting process, it's shit. We gotta fix it. Okay, so After that 2-hour call, I'm like, okay, I've got some next steps to do. I know what I have to do. Let's do it. Like, really, what is there to lose? What is there to lose? So I removed the bottleneck and I started to implement. I started to implement what he told me. And honestly, it— I, in the back of my mind, it was kind of like, okay, here we go again. Like, I had a problem. It's gonna— I'm gonna fix it and that's gonna— I'm gonna lose it all again. Then the next day I hopped on a call. This guy and I, I had no confidence really because, well, I've won one yes out of probably like 50 calls by now. One out of 50, that's like 0.00-something percent, um, close rate. And yeah, my confidence was at an all-time low. I hopped on a call with him anyway. I started talking to him. And I'm like, okay, it's going well, it's going well. And then I closed him. I closed him. And that was like, okay, maybe I am supposed to do this because not only was this guy not from Melbourne, this guy's from Europe and English wasn't even his first language. So I'm like, okay. If my— if what I'm doing is number one, getting across the world, and number two, good enough that a guy that's met, known me for 30 seconds can invest into me and invest $5,000 into me, maybe I am doing something right. Maybe I am. So from that, I rode the momentum and I'm like, okay, I changed my mindset completely. And I was kind of like, okay, Focus on the little wins, focus on, you know, non-negotiables every day, and focus on just moving the needle. It doesn't have to be— I feel like I got stuck in the trap of thinking it all has to happen overnight, that once I invested in January, by February I'll be making $10K. It was all going to happen for me just like that. That's not the case. I think after this close, it really clicked to me that if I get better 1% every day, that's when I'll start seeing the results, and that's when it'll all happen, all happen for me. And it was happening for me in the background. It just takes a while for those results to catch up to you. Um, and that's what happened to me. Like, I closed this guy, I kept on going for another month And I closed another guy, this time from USA. Um, but honestly, there was another issue between July and August. Now I've got 3 clients. I was feeling good. Um, there was more money coming in, a little bit more, but through the editors that I was paying, through The amount of sales calls that I was taking and ultimately not closing. I reckon my close rate all time up to this point was probably like 1%, less probably. I've probably taken about 70 calls total to this point and gotten 2 yeses. So you can do the math on that. Obviously sales is my issue, has been an issue. So what did I do? 14th of August. Hopped on a call again with Joel, and we really stripped it back again and once again dropped the ego. Um, I really humbled myself and got humbled, rightfully so. Um, that's what he's there for. And I really said, okay, it's August, we're in month 8 of 12. I've gotten a little bit of success. I've tasted that success, and I actually wrote it down. In the moment of signing client 1, client 2, I wrote it down in my notebook and I literally wrote down what I was feeling at that moment and why that meant so much to me. And after this call, I did it again. And I did it in— this time it was more negative because I felt like I've been humbled on this call. But I really reflected. I was becoming the person that that I said I was going to be. I was providing for the people that cared for me most. I was making time for those people. And as I said back in, back in April, I thought this was the most defining moment of my career when it wasn't. It was actually, upon reflection, it came in between these 2 dates where, where it was my mom's birthday And I just— we went shopping together, we had a nice day together. And I was able to go shopping with her and let her just pick out whatever she wanted. And then as she went to pay, I was able just to pay and not even think twice about it. And that was something, something small, but something that I'd wanted to do for that long, for so long, for years. It can be dated back. when I wanted to start that business, because that's, that's the origin of all this. I wanted to make music videos and I wanted to start that business to provide for the people that cared for me. And the fact that I got to do that, that it didn't feel like a big moment then, but upon reflecting after this call, reflecting on how big of a moment that was for me and how 14-year-old Jai would have felt doing that, it was Huge. And it just unlocked something else within me, something else to say, okay, if I can write this down on a piece of paper, and when I'm feeling that low— because I can't be motivated every day— when I inevitably, inevitably feel low again, read that piece of paper, remember how that moment felt, and get back on track and actually just do shit. That was a big unlock. And then a week later, this happened. 2 clients, 2 sales calls in 1 day, bringing my total up to 5 clients, make— now making $12,500 a month in retainers and ultimately closing $18K worth of retainers in 1 day, in 2 hours really. And none of that— this doesn't happen if this doesn't happen, and this doesn't happen if any of this happens, or any of the bad moments. None of it happens. None. This doesn't happen. It's just as simple as that. And the point of all of that is you don't get to this result overnight. You get there By just being better 1% every day. I didn't get any of this because I was special. I wasn't chosen. I'm— I feel like sometimes we look up to people that are making like $100K a month, $200K a month. I still fall into the trap of like, okay, oh, they just got lucky, or they, they had this going for them. That's not the case. You don't win because you're chosen. It's because you put the work— because I put the work in and I remembered why I was doing this, why I actually started and took that initial risk to invest in myself and drop out of uni in the first place. And that's how I feel like I got to this result and got to where I am today. And honestly, I'm not perfect still. I'm still learning every single day. And I'm not going to say that there's— it's all going to be all sunshine and rainbows from here. It's not. It's, it's just remembering, remembering that it doesn't happen overnight, and that if you really wanted to, you would put in the work, and you would take that first step, and you would stop and get over those— that self-doubt. Because I've got a feeling a lot of you do feel that with content, especially at the start, because it's, it's not easy. It's fucked. It's actually fucked at the start. It's really not good. But after you get over that, I feel like it's all, it's all up to you. Don't, don't leave it to chance. But yeah, that's the story.
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