Robyn Anderson says sellers should pitch the feeling customers get after buying, not how the product works. Use ChatGPT to write 15 Instagram posts about that emotional outcome. She claims this shift drives Q4 sales.
If you want to blow things out of the water and sell more in Q4, here's what you need to do. And it doesn't matter if you sell a service or a product. I want you to stop talking about your product or your service and start talking about how the person will feel once they're using your product or once they've had your service. And so it comes from this thing of talking about the destination, not the plane. So many people are excited about their product or their service, and so they wanna talk through every detail of what they'll do during that service or how the product is made. The customer wants to know how they will feel at the end of the day. So what I want you to do is go into ChatGPT or Claude, and you're going to say, based on everything you know about me, create a campaign based on the destination, not the plane. I want to know exactly how my customers will feel once they receive my service or use our product. Create 15 different Instagram posts based on this concept. After you do that, you will see such an uptick because people don't care how many phone calls you're going to get or what sort of creative brief you're making or where your product was created. Nobody cares. They wanna know how it's going to fix the problem that they're feeling, and they'll wanna know what that will feel like once that's done. Give that a try and let me know in the comments how it goes for you.
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