The Corporate Guy Raising Ethical American Wagyu | Behind the Brand

12 Oct 2026 · 38 min
38:24

Jeff left corporate IT sales to run Three C Joppa Cattle Company on a 12,000-acre Texas ranch, breeding Angus cows with Wagyu bulls to create F1 American Wagyu. He raises 150 cattle on grass for a year, then grain-finishes them for 120 days, and harvests at 24-36 months to maximize the marbling that defines Wagyu beef.

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