The Truth About Grass-Fed Beef (What They’re Not Telling You…)

How old are the grain fed animals?

The average age of the animals processed in the United States I think is around 19 months old. Of what?

They're not even mature.

Every species of plant has got a chemical signature that is unique to that species. The wider the array of diversity of an animal's diet, it is allowed to pick up, consume and then store those phytonutrients within its body. By far the most nutrient dense animals are coming from areas that have the most diversity of diet.

You said you're testing your meat, compared it to others. So what are you seeing?

Compared to the grass finish norm, we have an omega six to three ratio that's three and a half times better than grain finished beef. Essential amino acids were 70% higher. And then also the phytonutrient density was 264% higher. But one of the things that comes back is like, yes, our beef is more expensive, but it's like cost versus quantity. Right now food is just being sold based off of water weight. You can compare my 1 pound ribeye to, you know, a grain finish 1 pound ribeye and you're like, well, that's a lot more expensive. But if you break it down, you're like, what is the nutrient density of this? There's a lot more nutrients in it.

Do you find that you actually need to eat less because it's more nutritious?

I believe so. I mean you, you definitely, you feel better. We've got a lot of customers who've gotten into the carnivore diet and, you know, keto diet. I had a fellow by the name of Jeff Toland. This was when I first heard about the carnivore thing. And I'm like, what is that? I called him and he said, okay, I started doing this because of X, Y and Z health issues. When I started eating your beef, he said, I felt a higher level of health come into my body. And at the end of the day that's, it's the nutrient density. Right. A cow isn't fully mature until they're four years old. And this is why the commodity norm is to finish animals on grain. There's much more energy in grain, grain than there is in grass. So you can get an animal fat much quicker.

How old are the grain fed animals? How long do they let them live?

Typically they're processing them at the earliest 18 months of age. Yeah, yeah. The average age of the animals processed in the United States I think is around 19 months old.

Based on what you're saying though, they're not Even mature. I mean, so in a sense, are they even that nutritious at that point? Yeah. That's fascinating. How would you talk to the people out that are saying, like, cows are killing our planet or destroying our planet? How do you speak to those that kind of, that comment?

I feel like we're. It's misguided. Of all the things that are contributing to climate change, I don't know if climate change is real because one side says this, one side says that, but I'm like, are we poisoning our environment? 100%. Are we poisoning the soil and poisoning the ocean? We can agree on that, we can measure that. And nobody can deny that when it comes to the beef is like, what's beef's contribution to that? Look, across all industries, beef is like this. Agriculture is like this much, and cows is even a smaller percentage of that. I don't like dumping chemicals on my ground. I don't like raising grains, and I don't like stuffing animals in a, in a large confinement operation. That's where they get sick. And at the end of the day, it makes more work for me and it costs more money. We are more on this, like, regenerative base because it's easier, we can be more profitable. And at the end of the day, I can go outside onto my soil and smell it and be like, I did something. I'm actually contributing to the future versus just extracting. Because that's like this total contradiction between nature and like our society is like, get money and be comfortable. In order to do that, you have to extract, but nature needs you to give back to it and work within its circular flow. And so there's like this really interesting balancing at. We're trying to play between being financially viable but also taking care of the soil the way it tells us that it needs to be taken care of.

Well, gosh, there's so many questions. So how do you think people should shift their mindset around the meat industry? And I don't just mean about is it good for the planet or bad? I mean, even like when people go to the grocery store and they're trying to figure out which one to purchase, what do you think that they should be thinking about? That maybe they're not currently thinking about health.

I think they should focus on health.

Not only their health, but, like, think about the health of that animal when it was being raised maybe.

I think the simplest thing you can do, cut out all processed foods. If you're trying to optimize for your health, select for that and don't trust the labels, trust your tongue. That's the reason why, like, an egg that somebody raises in their backyard tastes better than an egg from, you know, any grocery store. It's because there's more nutrient density. And so our tongues, they're hardwired to tell our brain to select for nutrient density. And so by doing that and just tasting different things, your tongue is going to tell you which foods are more nutrient dense. By selecting the more nutrient dense foods, that's going to drive more demand for foods that are grown in healthy soil. The consumer dollar will drive the demand for healthier soil because more nutrient dense foods are grown in more healthy soils. I mean, look at our world right now, this health epidemic that can be directly correlated to metabolic disease, which is what we put in and what we put on our bodies.

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