James Barry and a co-speaker argue that human emails beat AI-generated ones, even with typos. Their CEO Tiffany personally calls and texts customers instead of automating. Authentic, imperfect human communication outperforms polished but generic AI output.
We already had these kind of customer service automation happening, but now everyone is now switching it to AI. And I don't really see the biggest difference.
That is the biggest opportunity for every single one of us. Everyone is going to the AI and to the bots and to all of this. The opportunity to differentiate is to be human to human. At the school, Tiffany, who's our CEO, incredible. She's been with the company since before it was even an idea. She physically picks up the phone and calls people, and if they don't answer, she leaves a voicemail and she texts them. And they're blown away because when do we get a phone call of somebody just reaching out to check in? There's so much AI slop. Googles and Yahoos and all of these, they're doing what they're supposed to do. They're trying to keep slop out of your inbox. That means you got to write your own emails. That means it's better to write an email that is human with errors in it than it is to generate some impersonal, bland, vanilla email. Even if you have prompted, even if you have trained your agent to do all the things, You're going to get a better result if you actually speak as a human to another human.
