Jared GoetzZenpire · CEO & Founder at Zendrop

Is this the future of marketing?

15 Aug 2026 · 1 min

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In this brief monologue, Jared Goetz argues that the next wave of marketing for consumer software and consumer goods will be powered by a massive network of creators. He suggests that as creators generate huge volumes of traffic, marketers can pixel that traffic and use remarketing to target those audiences far more efficiently than traditional paid ads. The core success factor, he claims, is recruiting the largest possible pool of creators, enabling rapid spikes in product visibility that current agencies are not equipped to match.

Chapters

Do you think the future of marketing for consumer software and consumer goods is going to be creators? That becomes obsolete? I see remarketing on paid being much more efficient because you have all these creators driving tons and tons and tons of traffic and you're pixeling all that. I see like remarketing being highly effective there. Our biggest thing to succeed is getting the most creators possible because eventually our goal is, is like you put out a campaign and 1,000 people start posting about your product and you can see that spike evidently very, very quickly because there's no agency even right now that's that tapped into, my knowledge, with so many people.