If You Still Copy Alex Hormozi, You Deserve to Be Broke

What's popping, ladies and gents? Let me check audio and see what's up. All right, has not pushed to Facebook just yet. Okay, that works. Where is There we go. Okay. All right, we're kosher. Let me check the mic. Yeah. Okay, camera. Cool. We should be good to go. Awesome possum. Let's get rocking and rolling. Today I'm going to show you some fun stuff that I've been working on. I wanna show you some ad templates that are working for me. I'm gonna show you how to customize them so that they work better for your industry. I'm gonna show you my launch method, and then I'm gonna show you KPIs and stuff like that. What's going on, Chris Chico? How you doing, sir? What's up, Jeff? We're gonna go over each step in uncomfortable detail, and as I go through it, you'll be able to ask me questions if you're watching this live. If you're not watching it live, tough titties. What are you gonna do, right? And ideally, by the end of this, you should be able to launch a campaign that gets you probably $100 to $200 cost per call. If you do end up creating a campaign that gets you $100 to $200 cost per call, that's green, right? That's— fix that— that's in the money, honey area. Okay. And let's go ahead and share that screen. And then we should be able to rock and roll. Window. Here we go. All right, cool. Let me adjust. Let me move this stuff. Hold on. Let me move this around. Move that around. There's a bunch of fucking windows. Give me some patience. All right. Close this. Close this. Close this. Not there yet. Hold on. All right, cool. Uh, yeah, okay, now we're good. So as I was hinting at, as you get questions, it is of your best interest to ask them immediately. If you do not ask them immediately, you will highly likely lose the opportunity to ask questions forever, right? And I rarely field questions from the crowd because I do questions and Q&As in my paid programs. I get plenty of Q&A there. So if you have a question about this whole thing, you should be asking it sooner rather than later, arguably immediately, so that you can figure this out as you do it. The first phase of this is to quote unquote pick a template. I'm gonna say pick a template. What you're gonna do is you're going to look up in the Facebook Ads library or the Google Ads library or find people in the industry that you're cool, comfortable with, that you can look at their stuff and see what's working and use that as like a framework and a format or something like that. Most people make the horrific and horrendous mistake of taking that language And then just copying and pasting Alex Hormozi's thumbnails, and then saying, "Oh, I can't believe I'm not as good as Alex Hormozi," or copy and pasting Mr. Beats thumbnail, Beast thumbnails, and saying, "Oh, it's not working," or copy and pasting ads and saying, "Oh, it's not working." That is like tier zero, F level internet bullshittery. You have to reverse engineer and develop an understanding. So when I show you this ad right here. Right? I'm not giving you endorsement to copy the wording. I'm not giving you endorsement to copy and steal the lead magnet. This is a template. Customize it and craft it on your own and figure out and reverse engineer to the best of your knowledge and abilities. If you cannot, get out of the industry, buddy. Go work for Uber, too fucking bad. Be an adult, all right? Step up, learn some shit. So this is a template that I used. I went outside my house, I took a video of some stuff up to and including the Google founder's yacht, which is like a $100 million yacht, it's fucking huge. It's parked in the Bay of Miami. I was like, all right, let's do it. Just opened up my backyard, took a video. That's all I did. You don't have to put too much thought into it. Volume usually beats accuracy. And all I did was film it. That's it. Maybe 10 to 15 seconds. Then I went into the Ads Manager— Ads Manager— I went to Instagram, figured it out. Reels or boosts, up to you. And I figured out some type of headline wording text that I could put on this, and I ran it as an ad. Again, step up, figure it out. You're an adult. Don't copy exactly, because guess what? I'll send you a takedown. I've done it plenty of times. Figure out your own version. But this is an example that I've used in the past. We're getting, like, $5 to $6 signups. And what's funny is these are IG DMs, so they have to click Send Message, And then there's an automated chat that asks them a series of questions to make sure that they're qualified. Maybe 1 out of 10 are legitimate, real, ready for the next step. 9 out of 10 are good for retargeting. That's it. So do your own version of this. I enjoy the wording of stealing. Can you copy? Can you take? Can you replicate? That kind of stuff. My Offer Owner's Guide. Cool. How do you know what to put? You'll figure it out. You ain't gotta lean on me, my man. You're an adult. You'll figure out what to say. Ask your customers. Ask your potential customers, your future customers, your past customers. Good old-fashioned FIFO framework, which is called figure it the fuck out. Be an adult. Get to it. But this is a wording and format and language template that I use all the time. Let me show you another kind right here. Hey, if you're a blank, this is the best way to get what you want. Just message me and I'll send you an example on how you can get started today. This is easy, very easy. Hey, if you're a blank and you want blank, I'll show you how to do it. I'll even send you a case study on how we did it. Or if you don't have proof or testimonials, I'll send you a breakdown of how other people in your industry have done it. So for example, for me, I really wanna move into the challenge industry and I've been doing deep audits of challenge funnels. A bookkeeper that's doing probably like a million a week, real estate business that's doing a million a month, an info products challenge funnel that's doing $1 million every 2 months, cool. Do a breakdown, do some research, figure it out, document the hell out of it, and now you've got not a case study, but a sample of what could happen to you. So hey, if you're a blank, the best way to get what you want is this. Message, hit me, I'll send you a case study on how you can do the same. Cool, that's easy, not too difficult, not too challenging. It's pretty fun too, right? Again, this is about leveraging your understanding, your background, your expertise, being an adult in FI/FO. Here's another example right here. Pretty fun stuff. Obviously ChatGPT made this, but I'm all right with it. So what I ended up doing is I did an interview with a client that we had a lot of success with. It was like 60 minutes. I took the transcript of that, put it into ChatGPT. How do you get a transcript, Jeff? Upload to YouTube, wait 24 hours. Find the transcript, you can find it. Put it in ChatGPT and say, hey, ask me a series of questions so that we can turn the transcript of this video into a very good lead magnet. Cool. So I did some back and forth vibe writing or whatever you wanna call it. And if you had ChatGPT as a fun assistant, Took some back and forth and some figuring out. Came out with like a 2-page, maybe 3-page guide if you include the pictures. Awesome possum. I even added some stuff 'cause I felt like it, but very easy. Even called it the comeback funnel. How smart are they? We've done this plenty of times. We'll get $5 to $15 leads. Super qualified, super interested, rocking and rolling. Not hard, not challenging. It's just nobody treated you like an adult. Everyone in the industry is just trying to like, everyone in the industry is trying to make it stupid. Like any 3rd grader could do it. Well, not me, my man. You can figure it out. Go talk to your old clients, do an interview. You could PR the hell out of it while you're doing it too. Like market it, public relations it, advertise it, do it live. You know, kinda like we're doing here. So I've already given you three ways. The first is a guide. The second is if you are, and the third is what I've already done. And again, this example we took a client to four hundred K a month. Cool, right? All three different ways of running ads. Here's another one. If you are blank, I'll do blank. DM now for pricing. Ain't that fun? We closed like $30,000 from this ad. All you gotta do is understand the product service that you're delivering. If you're a blank, I will give you these 4 blanks. DM now for pricing. So I had people DM me pricing all the time. Just start quoting numbers. Hey, probably this much between this range. Hey, I'm not exactly 100% sure, we should do an audit. If you're like this guy, it's probably closer to this. All right, well, let's find out in 15 minutes or less. Normal stuff, right? This framework works. This copy works. Nothing wrong with it at all whatsoever. The background is me shooting at clay pigeons. Pick whatever you want. If it sucks, kill it. If it works, keep doing it. Don't DM me saying, hey, Do you think this ad is gonna work? Probably. Just won't work to the way you want it, so run it, spend the X dollars, and keep her killed. That's all you gotta do. Don't make it hard, don't make it difficult, don't make it challenging. These are 4 types of ads you can use today. Here's a guide, the best way, here's what I did with a client, here's my direct offer. This ain't hard. This game is easy if you let it, but you keep getting stuck on the YouTube rabbit hole of some fucking distraction. Just write shit and run shit. That's all you gotta do. Would you run ads to Instagram or Facebook too? Yeah, I do both. I just chose the Instagram ones today. That's it. But this square right here works on Facebook. This we could square it, make it work on Facebook. This we could rework it and make it work on Facebook. It's just with this batch I chose Instagram. That's it. No big deal. It ain't hard, guys. Ain't hard at all. Just learn to think as a producer instead of a consumer. If you wanna have fun, by the way, take all the social media apps on your phone, put 'em all in a folder and call it time wasting. That way you at least know you're wasting time. Someone says manual or automatic placements. If you're doing Instagram only, it will only let you do Instagram. If you choose like the automated chat function, you're only gonna get IG. So you should be conscious and aware of it, that the vertical format is only good for stories or reels. If it's square, you get more placement. Your mileage may vary. It's up to you. You can figure it out. You ain't gotta put your success on me. It should be on you. So again, just a template like this. Not that big of a deal. Yeah. Totally kosher. Chris says, you running them on Facebook? Yeah, but just not this batch. This is like 9 by 16, and I chose Instagram for this batch. Chris says, could you upload a Loom and a generated transcript? Yeah, if you want, nothing wrong with it. Messenger ads on these, always no. Sometimes we did an add to sales deck to thank you page. That was fine too. Whenever your conversion mechanism, it's totally fine. It's unlikely that one's gonna bomb and one's gonna be great. If it's gonna work, they're all gonna work. It's just people, you know what I mean? Yeah, the style. Here's some guidance, all right? You wanna get very, very, very, very, very, very specific with the avatar. I'm thinking very specific people when I say this shit. Get very, very, very, very, very specific with the avatar. What did I say? Get very specific with the avatar. The more general you are, the less money you make. The more specific you are, the more money you'll make. Here's what's crazy. When you get very specific, you attract all the attention in the world. When it's generic, nobody wants to buy your stuff. Peace out, doesn't apply to me. Get very specific. I mean, you need to have a conversation with yourself, with your clients, and come out with a 10-page client avatar document. All the way through, get very specific. The more specific you are, the better. I'm working with a client right now that does personal fitness training online, super generic. Hey man, if you wanna lose weight, way too generic. We're getting to a point now where he's targeting managing directors at financial institutions that are between 40 and 50 years old, that make between $2.5 and $7 million a year, that know they need to get fit to compete. in the marketplace, so they don't get pushed out, 'cause nobody at their company is fucking fat except for them. That's specific, very, very specific. I want psychological understanding, I want money understanding, I wanna know what their friends' friends think about them when they get introduced to each other, how much money they spend on clothes to not look fat, that kind of stuff. Get very specific with the client avatar. More specific, the better. Here's a little shortcut. If you wanna go from X to Y, you don't get to say money. When I say you don't get to say money, I mean money, percentages, dollars, quantitative stuff. You gotta say qualitative stuff. You gotta say brain stuff, psychology stuff, selling points, reasons why people are buying. Emotion behind it. That's what we're talking about. Do you wanna go from loser to winner? That's what I mean. Do you wanna go from hunting to attracting? That kind of stuff. Do you wanna go from cold emailing to advertising pro? You wanna know how to do perfect client avatar? Perfect client avatar. You wanna do how to get very specific? This is the secret. Why can't you include money? Because it's a shortcut, dude. Absolute shortcut. It's a crutch. Everybody wants more money. It's not why people sign up. Nobody signs up to an ad saying, hey, I'm gonna make you $1 million over 12 months. You're gonna get banned and nobody's gonna fucking believe you. So find a different way to say it. You can figure it out. Don't come to me, you can figure it out. Okay. You can always say, I'm looking for, I'm looking for X number of people, Y number of people, I'm looking to do with, to do for, I'm looking for the following people I wanna become. That's a good shortcut, it's a good start, but again, get very specific. Don't say money and have the philosophy of your, like, you're looking for. Here's a fun idea. Use the words the mother-in-law should be saying. Here's what this means. You could advertise a Ferrari by saying X number of horsepower, X size brakes, X size tires. Nobody here knows exactly how much horsepower their Ferrari has. Nobody here knows how many megahertz or gigahertz Their iPhone has. Not a damn person knows how much storage there is. They only know if there's enough or not enough, nothing else. You and I both know you can put a million songs in your phone. You and I both know that people are buying Ferraris so they can look cool. Stage 1 is your numbers. Those are your worst buyers. Somebody's having a conversation about how much horsepower Ferrari has, You know they should not be buying your stuff. You don't wanna talk about those people or to those people. That's stage 1. That's where all you fuckers fuck up 'cause you keep talking about numbers. Don't matter. Don't matter at all. The next stage is how people feel. When I buy a Ferrari, I feel young, smart, strong, pretty, sexy, that kind of stuff, how they feel. That's tier 2. It's much better than tier 1, It's harder to figure out. Y'all need to step the fuck up and do better marketing. Third tier. So I'm driving a Ferrari, pretty girl looks at me. What does the pretty girl say to her friend while she's looking at me? That's tier 3. That's the good shit. That's the, what does the mother-in-law say about me conversation? What do people say to each other when they see me in the Ferrari? Do people really buy a $180,000 truck because it can haul more stuff? Or do they say, damn, that guy's got a big fucking truck. Tier 1, your quantitative shit. It's a cheap shortcut fast that always burns out. Tier 2 is how people look and feel Interacting with your product or service, thing like that. Tier 3 is how proud my mother is when I went to Harvard. Tier 3 is when my mother-in-law whispers to her sister, holy shit, look at the biceps on that guy. That is my daughter's husband. That's the type of shit you need to be saying, not get bigger biceps. Not lose weight, not lose inches. Not at all. It's a cheap shortcut and you know it. You just didn't put in the effort and nobody called you out on it. I didn't buy a Ferrari for the fucking horsepower. I barely bought it because I feel good in it. I don't. It sucks to drive. I bought a Ferrari so the pretty girl will say to her pretty friend, damn, look at that guy. That's why I got glasses. That's why I got a shirt. It's why I wear clothes, it's why I got the house, it's why I got everything. It's so that people talk positively about me. You need to put that in your marketing. It needs to be clear and easy to read. Y'all suck at this shit. Packing in so much into a message, you forgot that Budweiser says one thing and one thing only. Coke says one thing and one thing only. You can figure it out. Make sure it's clear and easy to read. If people cannot read it, they won't. If it's not clear, it won't be. You thinking everybody's reading your essay on your stupid little squares? Get it the fuck out of here. You ever watch a YouTube video that isn't easy to understand? Nope. That's why your reels only get certain number of views, because it's hard to fucking understand. Thinking you're a professor and shit. Keep cursing on this. Already perfect client advertising. Y'all ain't doing this either. Look at your past 10 clients. Which one of those 10 do you want more of? There's probably only one guy in there, Mr. John, Mr. Miller, Mr. Rodriguez, whoever the fuck. Let's just say it's Mr. John. Write an ad specific to Mr. John, specific calling out John so you can get more Johns, and you'll probably get more Johns. And that's your best client. So these 10 clients, this is your best client, and now you've got 10 more of your best clients. And you pick that best one, you do it again. Best one, do it again. You're 3 or 4 months away from upgrading your client into whatever industry you want to be in. You guys keep thinking that's some Alex Hormozi, Dan Kennedy bullshit. If I can get you 30 more patients a month guaranteed or whatever, it's a lie. I would talk to guys who own 25 locations They don't care about that at all. Talk different. Advertise, got 10 dentists, spent more time with my best one, started writing ads only for that guy, got on the phone with franchises. Already perfect client advertising, figure it out. Yeah, you can figure it out. Get very, very specific. Where do they wanna go? Don't say money. Use the words the mother-in-law should be saying about your client. Make it clear, easy to read. I'm looking for, and already perfect client advertising. Not that big of a deal, guys, you just aren't doing it. There you go. I'm looking for, this is how you start your writing ads. You start with this, and then you get more specific and more specific and more specific. This is super generic. Write it if you want, it ain't gonna work. Dog are the worst fucking clients in the world. But this is how you start, headline ad, that's it. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 words, clear and easy to read. I'm looking for, this is the start. Next. I'm looking for 10 statewide plumbers that want to steal phone calls from Google. Much more specific. Look at that shit. That's real specific. Statewide plumbers is a lot more specific than 10 businesses. You keep running this shit and wondering why your clients suck. It's 'cause you suck. The clients you get are because of you and your understanding, not because of them. I'm looking for 10 statewide plumbers that wanna steal phone calls from Google. What the fuck does that mean? Holy shit, I'm interested. See what I mean? Again, fun, interesting, specific. And if you wanna have a little note right here, aim for attention and curiosity. It's a lot more fun, a lot more interesting, a lot more repeatable than controversial. What's up, John? How you doing, sir? Controversy sucks. Doesn't do what you want it to do. Attention and curiosity works. How, what the, huh? You're stealing phone calls from people? How the fuck you doing that? There you go. That's what we're talking about. Not hard, not challenging, Just nobody told you. Keep following the wrong people. Do you want your mother-in-law to say, damn, he's on top of Google? I do. Do you want your mother-in-law to say, how the hell is he making that much money? You do. Do you want your mother-in-law to say, holy shit, he can afford that? Yeah, you do. Do you want your mother-in-law to say, he just funded His 401k in one week? Yeah, you do. Do you want your mother-in-law to say his tax rate is a brand new bracket? Yeah, you do. What your mother-in-law should say: Nobody buys a Ferrari for the horsepower. I don't even buy it because I look cool in it. I buy it so pretty girls talk to pretty girls about how cool I am. What does your mother-in-law say about you? Again, if your marketing sucks, it's 'cause you suck, not 'cause of the market. Get an ROI so high, people say you must have a big truck or a big D. That's funny and you know it. That's attention and curiosity 101. Now you're talking to people who want an ROI so high, They say you must have a big truck or a big D. This is what we're talking about. Get better with your marketing, get creative, get interesting. Stop spending time with bad clients. Start spending time with fun clients, good clients, people who wanna run their business. If some guy thinks this is funny, he probably makes a fuck ton of money. Some dude's offended by it, okay, that's cool, man, don't worry about it. Again, This style. This style. Not that big of a deal. Works. It's doable. Some dude just asked me, what words should I have in the construction business as I have an AI automation tool? That's on you, my man. Stop outsourcing your success. Use that structured format of FIFO. Figure it the fuck out. It's your career, not mine. You didn't pay me money. I'm not gonna give you the answer. You gotta figure it out. You're gonna launch that sucker. Top 5 countries or go global, it's up to you. I don't care. Pick a serviceable zone. But I'll tell you what, if your client only does a city, you are gonna get fucked every time. I don't care what you tell me. It's gonna last 3 weeks, maybe 3 months. You're gonna get a phone call and they're gonna say, I'm sorry, we can't pay you. We wanna cancel your services or whatever. Do you want a client that goes national or statewide? Your client getting ads gonna be the top 5 countries or statewide? Don't service shitty local businesses. Stop doing that. It's bad for you. It's bad for them too. I got clients that are delivering $100 phone calls to water heaters, to plumbers who do water heaters in New York. Guy's got a drinking problem. That's why he only services fucking whatever the fuck. If they're good, they go statewide. Figure it out, be better. You can do IG only if you want. In this example, I am. It's up to you. I'm sure one works. You'll figure it out. I have a preference for automated chat and a disqualifier. I will show you what that means. A lot of time people accidentally click. You are telling Facebook it's a lead. Oops. And that's why your algorithm goes fucking sideways so quick, 'cause you are telling Facebook and Meta that the accidental clicks are leads. Stop doing that shit. It's bad for business. Makes you dumb. Again, make sure it fits and it's readable, and no audiences or interests. Stop asking this question. When you do, I know you're brand new in the business and you have not spent any time at all looking stuff up, Top 5 countries, no audience or interests. Why? Because your ad does the work. You can have a shitty person in a conference full of billionaires, you'll get no business. It's not your targeting, it's you, and on the internet, that's called a creative. Get better at writing ads. Here's a fun one. You have to master engaging talk and re-engaging talk. No more, do you wanna buy my stuff? No more, he didn't respond back. No more, he didn't pick up the phone. I listened to your voicemail, you sound like a dumbass. Your emails read like a child, and you text like a 13-year-old girl. Write better, figure it out. If you're dealing with people who have some level of success, they're probably over the age of 28. They probably don't have time for your bullshit. And you keep sending DMs saying, hey, just following up, you interested? Should I close this out? Question mark, dot. Get the fuck out, dude. I got a guy messaging me like 18 times in a row saying, is this project dead? What an amateur, and you know it. You're following up, what a load of trash. He should be saying, hey, I'm gonna send you a transformation. Hey, I just saw the video that you posted, I'm gonna redo it. Hey, this guy is just like you, here's what we did for him. That kind of stuff. None of that, are you still interested, 101 BS. Master engaging and re-engaging talk. If you're bad at that, leave the industry. If you can't figure it out, go work for Uber. You are an adult. Stop communicating like a child. Here is the automated chat and disqualifier I am using for this funnel right here. It says, the 3-page guide on how we grew a business to $400K a month. Hey, do you want the 3-page guide on how we grew a business to $400K a month? Yes, I do. Yeah, you need to ask that question. Why? Because they'll often accidentally click the wrong thing, and if you don't disqualify, you're telling Facebook it's a lead, and it'll do more of those bad people really quick. Why are you not guarding your time and attention? Why do you wanna give this out to everybody who accidentally signs up? That's stupid. You do stupid things and you ask stupid questions. Stop doing that. Are you looking for this, yes or no? Yes, cool, go to the next question. Nope, disqualified. That's all I gotta do. Your welcome text or whatever it is. Hey, how you doing? Jeff here. Got a question for you. Put your question text. A lot of people will say no. Cool, you're disqualified. A lot of people say yes. Cool, you're qualified. That's it. This button has been in front of you for years. You just never touched it. Okay, cool. And are you a person that deserves this information? Yes or no? That's it. Not that big of a deal. Don't give your stuff out to everybody. That's stupid. Give your stuff out to people who deserve to read your stuff. Duh, right? You don't get to test drive a Ferrari just because you walk in. They know you. Get out of here. Ever try to try on a Birkin bag? Fuck you, lady. Get out. It's only for people who are qualified. So you accidentally clicked it, get out. Oh, you meant to click it, cool. Are you a qualified person? Get out. That's all you gotta do. Doesn't have to be hard, doesn't have to be challenging. Why are you following people that are bad in the first place? See what I mean? This game ain't hard. You just keep making it hard. On a scale of 0 to 10, how interested are you in achieving the same results? 0? Cool, bye. 3 to 5? Okay, cool, bye. 7 out of 10? Yeah, let's dance. Now my setters know who to talk to, and they ain't gotta text message 10,000 people. That's gonna burn the number. I'm only gonna talk to people who want the thing. Are qualified for the thing and want a callback. Life of France says like this version of Jeff. Yeah, I do. This happens when I put on my wife beater. Sick of this shit. I'm in a mood today. I'm kind of sick. Game ain't hard, fellas. You just making it. Oh, there's the thing. There you go. That's it. Got it. Click the blue button. It's yours. There's your PDF, there's your lead magnet. There, cool, click here, schedule. Cool, let's talk, find a 15-minute slot below. That's all I gotta do, not hard. Stop making your life hard. There's enough shit out there that could do it for you. A lot of you have this perception of difficulty. Fine, do it. Go to the gym though, that's the difficult thing. This ain't hard, look, top 5 countries. Find a client that services at least a statewide or a top 5 country. In this example, we're doing IG only. I like automated chat and I like disqualifying a lot of people. Make sure shit is readable. Make sure not to be engaging and re-engaging and no interests and no audiences. They don't work the way you think. The argument is for retargeting. Fine, fight me. Everything else just sucks. KPIs. $100 to talk to somebody is thumbs up. Maybe even $200, maybe even $300 if you're selling a $10,000 program, but y'all cut this shit off $50 in and say the internet isn't working? It's $1 trillion a day on the internet and your $50 goes nowhere. Stop killing your stuff too soon. Set a KPI and stick with it. It's like going to the gym. You crap out after 30 minutes, you say, I'm gonna go for 30 days. $100 cost per phone call. It's good. It works. Usually their marketing advertising works. It's just you don't know how to be in re-engaging and engaging conversation. You don't know how to talk to people. You're an adult. You can figure it out. Stop being a Gen Z, Gen A baby. That stare where it's like people ask you questions, you just go. Figure it out, dude. Be an adult. Don't talk to sick and tired people. I see this show all the time. It's in the ClickFunnels group, GHL group. Are you sick and tired of making courses that don't sell? Buy my marketing services. No, man, why would you wanna work with a client that can't sell stuff? That's stupid. Are you sick and tired of your lead generation methods not working? Buy my lead generation services. Why would you want those people? Don't do sick and tired people. Do successful people. Have you already had amazing success with lead generation, now want a new channel? Yeah, dude, let's talk. That's much better than saying, are you sick and tired of Facebook ads? You should try Instagram ads. I don't want those people, neither do you. It's like, are you sick and tired of bouncing around from coaching program to coaching program? Why don't you bounce around in my coaching program, idiots? You'll have to follow up. Yeah, do it. Do it 10 times successfully. Get an ROI and then get a setter, whether it's a person or an AI, doesn't matter. Have a proven path. Make it work. Doesn't have to be that big of a deal. Just make it work. That's it. Once you do it 10 times, you can do a bunch of printouts, give it to somebody and say, hey, do more of this. That's it. Spend $30 a day, every day for 3 days, and then you keep it or you kill it. That's it. If you kill it, go back, figure it out, figure out what broke, and do it again. No big deal. Oh, but I put all this effort into creating an ad. Put less effort in, dude. I put all this effort into going to gym and I had cake. Okay, go back. It's up to you. If you don't like this game and you don't wanna make $50,000 or $100,000 a month, don't. This is the game. This is it. I had breakfast with a guy that does $400,000 a month. This is the game. You can do it or not. It's up to you. Nobody's forcing you, go work. Fun part is when you have a failed sales call, you write down the objections and then you create objection handling wording. For example, the client says, I don't have the money to invest. You say, okay, you counter it the best you can, you're gonna suck at it, write it down, figure out the new objection and then incorporate it into your marketing. Maybe when you call them on the phone, you can pre-conquer that objection beforehand. You can say something like, that's so funny, I just worked with a client, Eli. He's doing like $80,000 a week now. And you know what he told me? He told me he didn't have the money to invest. How silly is that? Ain't got 10 grand to make 80? People. And then you start the sales call. Easy, right? What? Click the blue button, it's yours. Still interested? Let's get you booked. Cool, let's talk. Got him on the phone, spent 15, 20 minutes with him. This game ain't hard, guys. You just keep doing shit that don't work. Find a template, type it in, get specific, figure it out. What would your mother-in-law say about it? Already perfect client advertising. Have very simple qualification. Allow people to disqualify themselves. The nos, the 0 to 3s, that's not me. Let them disqualify, you'll be happier. I talked to my sales rep and I said, how much volume does it take to hit $1 million a month? He goes, 3 calls a day. That's all you need to make $1 million a month. 1 out of 3 buy a $10K program, that's $300K a month. When the renewals kick in, that's $600. You're halfway there. Wild, right? This is the structure and this is the format. Not difficult at all whatsoever. Janice says, can we get the Canva board? Nope, ain't gonna happen. But ain't nothing bad about you asking. Good shot. What questions, comments, concerns, thoughts, or ideas— there you go, Yannick— do you have about this whole song and dance? What do you want to know? You've got 6 minutes. And ask away. Oh, you got 6 minutes and then I'm bouncing. Should have said that. Chandler says the GOAT. What's going on, my man? How you doing? Why? At the same time as Alex. People looking in the bed for the boogey monster, the boogey monster looks for Jeff. That's funny. I'm scrolling through the questions. Let's see what else people got. Yeah, I think that's everything. I'll stand by for a couple minutes. Better ask your question now. Chris says, when running $30 a day, is that one ad or entire ad set? Great question. A lot of people will do $30 a day and then have 30 ads in there. That's effectively $1 a day. That ain't good. Don't do that. Just do one ad. Spend $100 over 3 days on one ad. If you have 2, spend $200. 3, $300. 4, $400. That's it. Will this work for local businesses? Man, Fahad, there's a reason why they're local, my man. It ain't for good reasons either. Local business owners think they're trying to save the world. Don't do it. Don't fucking do it. TM says, statewide or national brands. That's right, they know what the hell they're doing. Chandler says, what's up? What's up, my man? Says, I'm getting booked calls and winning ads at $150. What's the best way to isolate and scale the ad spend? Just up it. you could probably double. It'll go sideways for 2 or 3 days, but it won't drastically break or anything like that. If it's less than $500 a day, you can go willy-nilly. It's totally fine. This whole, you gotta slowly scale, oh man, you can spend $1 million a week on Facebook before anything breaks. You just gotta make sure that you're speaking the right language. I have a client that's doing $400K a month now. What we discovered is that when he spends more than $30,000 a month, so more than $1,000 a day, He doesn't gain any gain, just stays flat, and he spends money on a flat thing. So in his market, caps out $1,000 a day, which is fine. Nothing wrong with that. He's doing $400K a month, right? So you gotta spend $1 to make $400. That's fine, totally fine. So for you, just up it. You can do $300, no big deal. When you wanna do new stuff without fucking up your old stuff, duplicate the campaign or ad set, and then do new fun stuff in the new thing and keep the old thing running. That's it. Most times when ad sets break, by the way, it's because the messaging is not wide. So you and I talked about curiosity over callouts, right? That kind of thing. But if I also know your audience, and I am not gonna say your market, You're probably gonna cap out at $1,000 a day on Instagram and Facebook in total. If you wanna do more than that, you have to add in more radio channels, more TV channels, like YouTube or podcasts or something else. But you could do $400,000 a month in your current market, which is not too bad at all. Use the pod structure. It's not bad at all, my man. Chris says, have you tested the same creatives as videos or images with videos? No, I have not. I just kinda run it until it dies. Can you talk about ClickBank? I don't do ClickBank. Will this work for school community or courses? It's usually like a trap. People say that. This will work to get people on the phone who are interested in buying your stuff. It's up to you to sell them what you think that you could sell them. Alex Kivis, sorry, says, local dentists are no bueno, but national brands are better. Correct, and there are national dentists, but if you're trying to help a local dentist grow, you and I both know they don't fucking wanna grow. They wanna work 1 or 2 hours a day being the best-known guy on the block, pay off their student loans, buy 3 condos, and retire. They don't wanna grow. If they did, they would be. So there you go. Awesome. Last call for any questions, comments, concerns, thoughts, or ideas. 10, 9, 8, 4, 3, 2. Peace out, ladies and gents. Bye.