Morgan J. Ingram teaches a four-module prospecting program covering social selling, targeted outreach, email writing, and multi-touch campaigns. HubSpot data shows prospecting remains sales' hardest challenge, worsened by AI noise and fewer inbound leads. The program blends LinkedIn, cold calls, and email to reach buyers across their preferred channels.
Hi, I'm Morgan J. Ingram, founder of Ampsocial and I am the entrepreneur in residence for prospecting. So here's a fun facts. According to HubSpot's data, every single year they've been doing this for the past decade, they ask sellers what is the hardest part of the sales process. And the answer is, you guessed it, prospecting. And somehow I fall in love with this craft. So I guess that makes me insane. Probably why I have these gray hairs here as well. But all jokes aside, with AI spam flooding inboxes and buyers getting more noid by the day, and this AI slop that's out here, you still have to break through the noise and build a big fat pipeline so that it's easier to close your deals, especially when inbound is drying up. So that's why I've been partnered with Sales assembly to do this masterclass in four modules to to upload the prospecting game. So the first thing that we're going to talk about is how do you make sure that you create awareness in the marketplace? Now what exactly does that mean and what do I mean by that? So when I say awareness in the marketplace, I'm talking about how do you make sure that you have the right social selling presence? How are you creating content that's relevant? Then module two, we're going to get into the point where now that people see you as credible, how do you make sure that you reach out to those people appropriately? I believe the first steps you need to take is if your buyer's on LinkedIn, do some social selling. So we're going to dive into how to do social selling and then how to layer that into with your cold callings so that you can complement both of those approaches. Then the third module we're going to dive into is email. How do you write a compelling email that get responses? But also as well, email is also looked at as a brand awareness play, so people at least know what our brand's about. So that when they see us on LinkedIn and when they see us cold calling, they have a little bit familiarity of who we are. Which leads into Model 4, which is bring it all together, which is how do you build them as a multi touch strategy campaign? How do you show from beginning to end with LinkedIn cold calling and also cold emailing to get in front of the buyer? Because we don't know what they like. They might like emails, I don't. But they may like emails, they may like cold calls, we don't know. So that's why we have to use multiple channels across the board to get in front of them. So I don't know about y', all, but I'm excited to build Pipeline with you and show you exactly what I've learned since 2016 as an SDR creating content on LinkedIn for the past nine years and training the top organizations like Salesforce, Slack, Google, Snowflake, you name it. I've gone in and helped them up level their outbound efforts, and that's exactly what we're going to do with you all. So I'm super excited to dive in and let's get it.
