Jen Booth explains why volume drops by mid-morning: you need both technique and product working together. Blow dry forward for root lift, flip back, then lock it in with the right product. One without the other won't last.
If your hair looks amazing when you leave your house but falls flat by 10 AM, it's not your hair and it's not just your products. It's the combination that you're missing. You see, most people try to fix the volume with more product, more spray, more mousse, more dry shampoo, and then they say, my hair just doesn't hold volume. But here's the truth. Volume actually starts with direction first. So when you blow dry your hair forward, so if I'm gonna blow dry my hair forward, I would blow dry it like this and then flip it back. Same thing here, I'll blow dry it over, flip it back. You build lift at the root and then you lock it in with the right product because product without technique falls flat, but technique without product doesn't last. It's not just a product problem and it's not a technique problem, it's a system problem. This is exactly what we do as beauty pros. We don't guess, we layer technique plus the product for your hair type. We'll help you at your next reservation.
