An Unpopular Fact About Business | Mindset Monday

30 Mar 2026 · 1 min

Episode

30 Mar 2026 · 1 min

0:00

In this brief solo monologue, the speaker—drawing on 35 years of business experience—offers an unpopular perspective: opportunities that appear easy are typically low‑value because they attract abundant competition, whereas genuinely hard challenges are where the greatest opportunities lie. He argues that hard problems have scarce competition, higher potential rewards, and greater personal fulfillment. The core advice to listeners is to deliberately seek out the hard tasks—what he calls “choose your hard”—instead of chasing easy, crowded ventures.

Chapters

So I wanna share an unpopular opinion after 3.5 decades of being in business. If it's easy, the opportunity is really small. There's just not gonna be a lot of money to be made 'cause there's gonna be a lot of competition. But if it's hard, the competition is scarce. So what's the insight? Hard is where all the opportunity is. Doing the hard thing, the thing that everyone said there's no way she could do it, there's no way he can do it, or who does he think he is to go from here to there. If it's hard, it's worthwhile. If it's hard, there's not a lot of competition. So what am I telling you? Choose your hard.