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Most cold callers use the same generic script everyone else does. Instead, reference something specific from the prospect's website to interrupt their expectations and spark curiosity about why you're calling.
Most cold callers use the same generic script everyone else does. Instead, reference something specific from the prospect's website to interrupt their expectations and spark curiosity about why you're calling.
Well, the biggest mistake that salespeople make when they cold call is they sound like everybody else. Hey, is this John? Hey John, it's Jeremy Miner with XYZ Company. Hey, the reason why I'm calling you is— You want to do what's called a pattern interrupt. And so instead of saying, hi, is this? Which implies that you're a stranger, they should already have their guard up, they don't know you. Like, let's say if I'm a marketing agency cold calling a business, I might say, hey John, it's Jeremy, Jeremy Miner. I'm on your website on page 3 where you guys are talking about X and Y and Z. I was wondering if you could possibly help me out for a moment. That statement right there just triggers curiosity because now they're thinking about like, What's on page 3 of my website? What's he talking about? Who's Jeremy? Do I know him somewhere? So what I'm doing is I'm interrupting the pattern. Biggest thing is you don't want to sound like everybody else because everybody recognizes patterns.
