Jermaine Edwards

Guided By Lamp Saved By Lighthouse #accountmanagement #customersuccess

28 Mar 2024 · 1 min

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0:37

Jermaine Edwards uses a lamp versus lighthouse metaphor to explain the difference between short-term illumination and long-term directional guidance in account management and customer success.

Chapters

In that context, the lamp helped us to see what was in front of us, but it didn't show us the dangers ahead of us. It didn't demonstrate to us where we needed to turn— turn left, turn right, keep straight course. How do we avoid those rocks and those particular troublesome things that you can find out on sea? We had to wait for the lighthouse. We had to wait for that thing to shine out so we can know exactly how to get home, how to get to shore, and avoid the catastrophe of crashing into rocks.

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