Pick one platform and put 90-95% of your effort there instead of spreading yourself thin across 50. Facebook example: master one channel first, then replicate what works on the others.
Chapters
Biggest thing with marketing today is you have so many different platforms. I think what can happen sometimes is people are trying to hit all the platforms that they don't actually understand or have an actual system for the one. What helped me a lot was really just focusing on one platform. Even though my content could go on multiple, I really just focused on getting results on, you know, Facebook, and once I got results there, I could take what worked and apply it to the other platform. And so today, yeah, we have like 50 some platforms we can put content on. The problem with that is it's like 50 divided by 50 is you're only going to hit about 1 or 5% of each platform versus putting 90 to 95% of focus all on one and then taking the things that worked and applying it to another platform. That's personally what I believe is the best type of marketing that can focus on today.