Many people fear hormone optimization because of misinformation. The 2026 Dietary Guidelines now recommend routine testosterone testing for men, and outdated restrictions on hormone therapy based on heart and prostate concerns have been removed as unfounded.
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like, why do you think so many men and even women at this point, like, are, you know, resistant to hormone optimization?
You know, that's a great question. I think people have been fed, you know, stories about what it does or what it doesn't do, if you know what I mean. Like, they— I'm trying to get my camera back up, I apologize. They have listened to the other side and they're scared of doing hormones. They don't understand that It's a system that's safe, it's affordable, it's extremely effective, and we're watching their numbers. We've got our medical team, our medical staff that does that. And I don't know if you saw the latest on that, but the Dietary Guidelines for 2026 for men is you should get your hormones checked, your testosterone checked, because it's part of a healthy lifestyle. And not only that, they're removing the heart restrictions off of it and the prostate restrictions, which we've known for many years isn't a real thing.