Jesse Ewell walks through how to tell if your content is actually working. Check engagement data weekly to see what resonates with prospects, then adjust what you're making based on what lands.
Chapters
One thing I talk to my clients about a lot is looking at their content being in the perspective of a potential prospect. Is your content actually resonating with your ideal clients? And so if I look at it from my perspective, maybe I always feel like it is. But if I look at it from their perspective, it helps me see what works and what doesn't work. And a lot of times you can look at data, you can look at who engages in your content, who doesn't engage, and you can get a really good idea of how well your content is targeting to your audience and how well they like it. I highly recommend you do this every week, and then you can course correct it going into the next week. This system really works well for my clients because they start looking at things from their client's perspective versus looking at it from their perspective.