Bullyology - Anti Bullying Week at Swansea University

5 Dec 2018 · 1 min
0:56

In this segment of her anti‑bullying presentation, Jessica Hickman explains how bullying should be defined in workplaces, schools and online. She stresses that bullying is characterized by repeated, intentional actions aimed at harming another person, and that single, isolated incidents do not usually meet this definition. Hickman addresses business leaders, parents and teachers, noting that misunderstandings arise when performance‑management issues or one‑off events are labeled as bullying. She calls for clear criteria—repetition, intent, and harmful impact—to distinguish true bullying from other conflicts.

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