How to build a brand following adversity?

17 Apr 2020 · 6 min
6:15

In this candid interview, Jessica Hickman shares her life story, beginning with her upbringing in Wales and early volunteer work in youth services, through a backpacking stint that led her to Australia. She describes her transition into a corporate HR role in Darwin’s male‑dominated oil and gas sector, where she spearheaded suicide‑prevention and mental‑health initiatives for a large, multicultural fly‑in‑fly‑out workforce. Despite professional successes and public recognition, Jessica endured three and a half years of severe workplace bullying, harassment, and sabotage by her HR manager, culminating in a physical collapse and burnout. She chronicled the experience in a forthcoming book and has since pivoted to launch Bullyology, a business dedicated to addressing bullying and fostering healthier workplace cultures. The narrative highlights themes of social impact, gender dynamics in industry, mental‑health advocacy, personal resilience, and brand building after trauma.

Chapters

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