How to focus on growth during Covid 19

7 Apr 2020 · 2 min
1:32

In this video, Jessica Hickman shares her personal experience as a business owner whose revenue traditionally came from face‑to‑face workshops and keynote speaking. The COVID‑19 pandemic abruptly halted her event pipeline, forcing her to confront a near‑standstill in cash flow. She frames this disruption as a "forced pivot," an opportunity to rewrite her professional story and transition to an online model. Jessica describes how she rebranded herself as an online keynote speaker and webinar host, invested in an online academy, and began helping others move their content online. She emphasizes rapid skill acquisition in technology, becoming adept at virtual delivery, and expresses gratitude for the new capabilities she’s gaining. To cement growth, she instituted a daily practice of writing down five new things she learned and five challenges she overcame, noting significant personal development over a twelve‑day period. The overarching message is that each day presents a choice: view circumstances negatively or extract positive lessons, using adversity as a mechanism for personal and business growth.

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