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A leader argues that asking people what they think beats trying to sell them on ideas. When you ask instead of pitch, you get real buy-in because people feel heard and involved from the start.

A leader argues that asking people what they think beats trying to sell them on ideas. When you ask instead of pitch, you get real buy-in because people feel heard and involved from the start.
It's about people. It's about being with a person one-on-one or in a group and asking them, you know, this is what we've done, assess me. I've been assessing you, right? Leaders love to assess other people. So you're talking about buy-in, really? No, I hate buy-in. If you're trying to get somebody to buy in, you're trying to sell them something. And when you're trying to sell them something, it means they probably don't want it. You're trying to convince them of something. What if you start asking instead of trying to get people to buy in? That's cute. Well, it's not meant to be cute. It's really, again, it's something that's so practical. If you involve people early and often, then they have a deeper emotional and intellectual connection.

Why AI-Only Customer Service Is Failing Customers | Danny Snow on Keep It Human