In this promotional video, Jim Bouchard, creator of the Think Like a Black Belt program, introduces a half‑day boot camp called “Marketing Your Mastery.” He explains that the workshop teaches Expert Position Marketing – a discipline‑based approach that helps any professional or business (authors, speakers, trainers, even sandwich shops) identify marketable expertise and create a concrete marketing plan they can implement immediately. Bouchard promises hands‑on, real‑world work on participants’ own businesses, sharing the exact techniques he used to grow his own Think Like a Black Belt business from a folding‑table operation to a national teaching platform. Attendees will leave with a step‑by‑step plan and tools to promote and grow their business.
Chapters
I'm Jim Bouchard, the guy who teaches you how to think like a black belt. You know, when I'm teaching think like a black belt, I'm talking about discipline, focus, courage, confidence, all the essential ingredients you need to make your business a success. But today I'm here to talk to you about marketing your mastery. In this special half-day boot camp, you're going to get all the tools you need to take your business to the next level through expert position marketing. I'm going to show you literally how I took my Think Like a Black Belt business from here to here. You already have the expertise you need to promote and grow your business through expert position marketing if you know how to do it, and that's exactly what we're going to cover in this half-day boot camp. When you come out of there, you're going to have a plan and you're going to have everything you need to execute expert position marketing to grow your business, and it works for any business. You might be an author, a writer, speaker, or a trainer. Or you might be selling submarine sandwiches. I don't know, but I can tell you, globally or locally, Expert Position Marketing works for any business, any size. Look, come ready to work. I'm going to show you the same techniques I used to take my business from that folding table you saw earlier to now being able to travel all over the country teaching people how to think like a black belt. There's no hypothetical exercises here. We're going to be working on your business, and when you leave, you're going to have the tools to identify marketable areas of expertise and be able to put it into practice tomorrow to promote and grow your business. I'm looking forward to meeting you at the next Marketing Your Mastery workshop in your area.
