WTW 070 Will Sampson - Crafting leadership in woodworking…

7 Mar 2023 · 39 min
39:11

In this episode of the Woodworking Talk podcast, host Jim Bouchard interviews Will Sampson, editorial director of Woodworking Network. Sampson explains the mission of the network – teaching woodworkers how to run profitable businesses rather than just make things – and shares his career journey from high‑school journalist to industry thought leader. The conversation explores the challenges of moving from hands‑on craftsperson to manager, the importance of delegation, and the difficulty many owners face at the 4‑5 employee breakpoint. They discuss the family‑like culture of many woodworking firms, generational friction, and the need to embrace new technology and gamers‑turned‑influencers. Sampson highlights lean manufacturing principles, especially the waste of under‑utilizing team brainpower, and differentiates empowerment (providing resources, training, authority) from merely granting a title. Storytelling is presented as a core leadership tool, with anecdotes about pandemic pivots (e.g., a door‑maker turning to face‑shield production) and companies like Thomas Moser that blend high‑tech CNC with craftsmanship. The interview also covers mentorship (Sampson’s early mentor Jerry Teague) and offers concrete advice: stay constantly aware of people’s potential, look for daily opportunities to grow talent, and share power, trust, and respect. The dialogue blends conversational anecdotes with practical leadership principles for the professional woodworking and broader manufacturing community.

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