Jim LukaszewskiAmerica's Crisis Guru® - BETA

Jim Lukaszewski on Speaking to Reporters

Name: Jim Lukaszewski on Speaking to Reporters
Uploaded: 2013-06-11T20:03:34+00:00
Duration: 26 s
Channel: Jim Lukaszewski
Description: A short media-training excerpt by Jim Lukaszewski advising interviewees that time in interviews is limited and they should answer in short, reasonable…

11 Jun 2013 · 0 min

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A short media-training excerpt by Jim Lukaszewski advising interviewees that time in interviews is limited and they should answer in short, reasonable sound bites, use positive/constructive language, and rehearse responses to difficult or 'killer' questions before the interview.

Three things to remember when you're speaking to Reporter one Time is precious. Time is short. Say what you mean to say in short, reasonable sound bites. Answer the questions with positive, constructive language. And be prepared for the kinds of questions that reporters are going to ask you, some of which are going to be what I call killer questions. Those need to be practiced and rehearsed with special care. Be before you have an interview.