Jim LukaszewskiAmerica's Crisis Guru® - BETA

Two Minute Drill: The Dumbness of Denial (#5)

Name: Two Minute Drill: The Dumbness of Denial (#5)
Uploaded: 2020-11-24T15:00:01+00:00
Duration: 2 min
Channel: Jim Lukaszewski
Description: In this brief advisory segment, the presenter expands the "profiles of failure" series by focusing on the "dumbness of denial"—the tendency of leaders in…

24 Nov 2020 · 2 min

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In this brief advisory segment, the presenter expands the "profiles of failure" series by focusing on the "dumbness of denial"—the tendency of leaders in a crisis to claim that the problem didn’t happen, isn’t their fault, or belongs to someone else. He explains how denial delays necessary action, erodes credibility, and can trigger legal liability. By refusing to speak early, an organization seals its fate; victims may turn to media or advocacy groups, making damage control far harder. The speaker urges anyone whose name is linked to a potential crisis to stop denying, begin communicating immediately, and, if appropriate, explain who is truly at fault. He also references a broader list of nine failure profiles available for download.

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Welcome to the next installment of the two minute drill. I'm still working my way through. We're working our way through the profiles at failure. And this is the third, and I sort of refer to this as the dumbness of denial. It's one of those fatal mistakes and it's made all too commonly because someone in a position of authority when one of these crisis situations going on has decided that what, whatever it was that occurred, doesn't matter, didn't happen, wasn't our fault, the issue belongs to somebody else. All these excuses which tend again, to delay action and to delay responding. And no matter how you slice it, you have to take action and take responsibility, even if it turns out you're not responsible down the road somewhere. I've got all the attorneys hither now, but the fact is, if it comes out that you're responsible in the beginning, failing to speak seals that deal and you can't fix it. Secondly, if you fail to respond and do something about this and the victims languish and find their way into the media or into activist groups or other organizations who advocate for victims, you know, you got a serious problem on your hands and it's very difficult to reverse once you're going down that road. So think about it this way. If it looks like a crisis, sounds like a crisis, is it crisis, and your name is connected to it. Don't deny begin talking about it and if nothing else, start explaining whose fault it really is, if indeed it is someone else's fault. If you'd like a copy of the full list of 9 profiles and failure, the information appears below. See you next time. Thanks for being here.