Jim Kwik explains that your brain stores every experience you've ever had. Brain stimulation studies show people can recall childhood details like road signs from age nine, and hypnosis can retrieve specific memories with 95% accuracy. The challenge isn't memory loss but retrieval.
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Some people believe that anything that's ever happened to you, any information that you've had exposure to, is still in there. It's getting it out that's the challenge. In fact, there are studies where they'll do brain surgery and they'll stimulate different parts of a person's brain to the point where they'll actually be able to read signs off the side of the road when they were 9 years old because it's still there. They'll take people through a process of age regression, like this hypnosis, where they'll remember what day of the week their 9th birthday actually was to 95% accuracy. And that's remarkable. So it's just getting it out, and that's what we like to be able to create conditions where that information comes out naturally.