Activating Your Brainpower with Ian Clark | Jim Kwik

Welcome back, Kwik Brain. Your question for today is an important one. How do you activate your brain power? And I'm excited to have on the show today a longtime friend, Ian Clark. Ian, you and I have been friends for over a dozen years, well over a dozen years easily. And you are the founder of Activation Products. For me, you've always— and our family and our mutual friends and our peers, people call you like the sage. You are the sage at fueling body and mind. And so thanks for coming on the show.

Yeah, it's been a pleasure, Jim, knowing you all these years and really appreciate having me on the show to share some of these great things that we have today.

Yeah, you know, you and I were geeking out about nutrition and what it takes to really fuel the human brain. And I wanted to get this recording out and share it with our community because I'd love for them to eavesdrop on this conversation that we started. And so this was a long time coming. And so let's get into it. When, when you're having a conversation, you know, you, you, you head a very large company, uh, you supply, you know, high-level wellness, you know, in the form of foods to, you know, all around the world. Where do you start the conversation when we're talking about fuel? Because so many people complain about brain fog. They feel mental fatigue. They're under so much stress nowadays. And I know we want to give people simple things that they could do that is not going to do harm, right? We're not going to make any, any health claims. And obviously people should always go to their nutritionist, their health practitioner, and take responsibility for your own wellness and decisions. So nothing is here to diagnose or Or to treat anything. So now that those disclaimers are mentioned, where do you start the conversation, Ian, about fueling your brain?

Well, I start it where you want to know that what you're going to put inside your body is of the purest form and has the greatest amount of efficaciousness in what you're trying to get the result from. So like a simple thing, talking about brain power. You can put things in your body that rev your brain right up, and there's a price attached to that. You know, you can do tons of caffeine, you can do certain other substances that are going to have a short-term benefit with a long-term detriment. So when you're— whatever you and I are doing in our life every single day, there is either a reward attached to that or a price attached. The greatest things are the simplest. They're the easiest. You use of time, energy, and money, resources. People spend money on their health, people spend money on their performance. So you want to be very respectful of your time, energy, and resources and get the most amount of return on your investment. So if you know the definitive elements, the things that actually power your body, and you know where the purest form of them is, and you need the least amount of them, you can actually double, triple, and quadruple different performance capacities that you have in your life. And that goes anything, every system like digestive, respiratory, circulatory, endocrine, your autonomic nervous system. And today we're talking about brain power because brain power is so connected to every single operating system in your body. And if you're taxing your body in other areas that your brain has to monitor and compensate for, then you're using up bandwidth So you want to make sure that is not happening.

Yeah, I know when people— if— when we'll put your website in the show notes and people could see on there, I'm sure you have before and after photographs that your transformation is very real. And we go way back in this area. You mentioned equity. It's interesting, most people when they think about equity, they think of they think of wealth and they think of money, uh, they're in their portfolio and things like that. But, um, as it's cliché, but health really is wealth.

It is, yeah. And when we started looking at what is actual— what is my personal equity— is what have I learned to support long life with great health, not only just for myself but for everyone around me and every individual who is willing To go down that road, which is a beautiful road, to have a much longer than expected lifespan with a much higher performance body. Because we're all timeless 21-year-olds. You think about it. How do you feel? You feel like a timeless 21-year-old. It doesn't matter how old your body is. My mom is 99 years old, in her 100th year now, and she still feels like a timeless 21-year-old, has the same ambitions and dreams and desires. Because she's lived her life, she wants to be here for her children, grandchildren, great-grandchildren. And that's— when I saw that happen and I saw her do the things that were required to keep going and being at a sharp level, it's like, that's equity. Because how valuable is even one year in a person's life for all the people that she affects in her life? She has 29 great-grandchildren, 19 grandchildren, and 5 children. So it's a, it's a great effect. And then you go to the world, like you, Jim, how many lives have you touched at such a positive level? And that has an exponential curve throughout all of those families, throughout that person's entire network of people they bring an impact to. So to me, that's equity. That's everything. Because, you know, we want to build that equity and we want to make sure that everyone can find out about it and afford it. Because it's time, energy, resources.

Yeah. And longevity. We've had— you and I have spoken at various anti-aging conferences, and I know you have her on a very specific protocol. And when we're making this accessible, like, you live on a farm, right? And we have— you have very— there are everybody who's listening here in this episode can get value because it's not only affordable, but it can be accessible. Uh, to, to the average person, even if they are not— even if they live in a city or they live in different parts of—

Oh yeah, you want to be able to get— you have to have access wherever you are regardless of circumstance, because you, you, as you learn to manage your autonomic nervous system so you're in sympathetic stress the right amount of time, you're in parasympathetic the right amount of time, your body can go into deep, deep restorative healing in sleep mode. You know, what are the elements you want to put in your body? I found out that before I go to sleep, if I put 30 sprays of a special transdermal magnesium product on my body called Ease, it just, it just fuels my body for a great night's sleep. Take some black, black cumin seed oil— people know it as black seed oil— put that with a very medicinal honey. You know, it could be manuka or local honey. Uh, we have— we bring this stuff in from Greece. We don't have a lot of it all the time. When it comes in, it sells out right away. But you can— you mix the— you put a spoonful of honey in your mouth because that's a really good glyconutrient. You know, it has nothing to do with the types of sugars that people consume. And then you put the black cumin seed oil in behind. It goes together. You can also add other oils in, but you feel your body chill out in 30 minutes. Like you're ready to go and you're gonna—

That's a powerful trio for me personally. You know, sleep, especially with my, you know, with crazy travel schedule, you know, um, you know, with a big part of my career. Um, you talk about parasympathetic, that rest and digest, that trio of, uh, topical magnesium, uh, also the honey with the, the black cumin oil. like just a little bit of— I take a little spoonful of honey, black cumin oil, you know, right before bed, and it has this amazing calming effect, you know, and it's food. Yeah, that's right.

It's super nutrients. I mean, this is powerful stuff. So when you wake up in the morning, you're ready for the day. You always want to wake up in the morning ready to go. When you don't, then you know something's off, and it's okay. If it's off, you just dig down and find out what that thing is causing it to be off and turn it on. And so this is the journey, and it's been a great, a great wonderful time for me because we had resources. You know, we started— I was bankrupt in 2004. We— I stumbled upon marine phytoplankton in 2007, and then the transdermal Ease.

Mm-hmm.

Well, that was such an upgrade. It was like, wow, I gotta tell people. Millions of dollars of the product sold. And I was like, Wow. Well, that's not my money. That's people's money who bought the product. What do I do with that money? Put it back into R&D. Let's find out what else is out there. And so when I, when I came from a life-threatening situation at 46, where I had 3 different things that could have easily ended my life within a 3-year period, and had to find a why, got to the root cause of it, thank God, and then did all the things that I was required to do at that time, within 5 years, I was back in the normal medical range. Once I was there, I was like, okay, now I'm safe.

Yeah.

Right? Can we build? That was in 2009. What can we do now? So I found out the sky is no longer the limit. You can keep going and going. And I even now, like, so I'm 63 with the biological age of a 25-year-old. When I was 46 years old, I had the biological age of an 84-year-old. So what happened? Something significant happened in that 15-year period between 2007 and 2021. We're in our 15th year of actually on this journey. It was 2004 when I crashed, right? And everything crashed on me. It was the most horrible thing to go through, but I'm so thankful I went through it because it brought a far greater level of passion and purity to the table as far as like, what are you putting in your mouth, buddy? How are you treating your body, right? You can't— I can't just go do whatever I want with my body. I have to be very respectful. So same with our brain function. You, you brought people's ability in the brain world to go up so high just from applying certain principles. And when you add in the raw materials like the magnesium and then iodine— I didn't even know that iodine tied into brain health. I had no clue.

So let's go into this because this is— we're talking about the elements, right? Magnesium, which is amazing and to be supportive of rest, of sleep. You have developed— and I don't want to make this an infomercial, but people could go to your site. It's activationproducts.com. I believe if they go .com/kwik, you could give them a discount.

Oh yeah, they'll get a beautiful discount on everything.

Okay, so maybe you could create a discount code or make one up now and make it available for our—

The discount code is KWIK20 because it's 20% off. Okay. Yeah.

Okay. Oh great, thank you. And so these are the same products that, that I've been taking, that I've been purchasing for, for years. activationproducts.com/kwik, K-W-I-K, and the discount code is KWIK20. Kwik20. Let's talk about these elements. All right. Iodine. Now, when people think of iodine, they're thinking maybe they get it from like seaweed or it's good for your thyroid. Let's talk about iodine specifically. This show obviously is about the brain, but for cognitive health and performance.

Right. So iodine is equivalent to IQ. So you go back to the 1800s, as people became more and more iodine deficient because they were living in cities, and then the people living near the coast were less iodine deficient, then there was a massive discovery that iodine, which is in the form of iodide from the ocean, works with your thyroid to produce T3, T4 iodine hormones.

Mm-hmm.

which feeds your immune system, your endocrine system, your digestive system, and your brain function.

So metabolism.

Yeah, there's this whole dance that happens with that. And then when you use actual iodine— now people think iodine goes on cuts, or it's like Lugol's and it tastes terrible, or it's got povidone and it's got plastics and chemicals in it. There's all these different types of iodine. It's the form of iodine that's the key. And there's other ones like Nascent, uh, Monatomic. But what I, what I found out was is that when you take I2— and I didn't come up with this, I'm not the inventor, there are people who invent things and I got to connect with them and they produced it, and I support those things very, very much— the ability to take an I2 pill of iodine, USP-grade pharmaceutical level ultra-pure and turn it into a gas molecule, which is a Dalton molecule, and infuse it into distilled water, you have something that is unique in the entire world. Whereas other iodines, you could do significant harm to yourself because it's not in the right form. These molecules are 12 points to the decimal place on the right side of zero compared to a pico, which is 1,000 times smaller than nano. And I'm not going to bore you with all the math numbers, but you get it. It's so small that if you leave the cap off the bottle in 2 days, you just have distilled water. So this is pure I2 molecular delta molecules of iodine in distilled water. You put it in your system, it completely goes through and carpet bombs all the things that are not supposed to be in your system. But far more importantly, it feeds a fuel for brain function at the highest level. It was so profound that the people who were having mental issues and filling mental institutions were all released within a short period of time. And all they did back then was put iodide in salt, bread, and beer, because people knew they're going to use salt. And they mandated it in 1890 in Europe, and they mandated it in 1920 in the States for all salt, table salt, to have iodide. Well, then as time went on, that, that information was lost because salt, iodized table salt, got condemned in the '70s and '80s for blood pressure problems. And then Bread was changed from iodide to bromide, along with beer with bromide instead of iodide, which plugs up your receptor sites for iodide. And then all these things started coming back. We're talking about a significant upgrade of your brain power. It doesn't make you smarter, it taps into your intelligence that you otherwise wouldn't have access to. And that's the key. So these elements, like— and magnesium again is a fuel. So the iodine and the magnesium fuel brain function, just like glucose. You know, you can't have a thought without all these elements together doing a perfect dance. So we're here to supply the purest form and the most efficacious delivery system that there is in the world at the most affordable price. So that— and when you perform better, I'm telling you, you start bringing a lot more value in this world, and a lot more valuable things come along behind you. So you're building equity. And you start shining forward with that clean signal-to-noise ratio. That's what this is all about.

For everyone who's listening to this, you know, uh, might be thinking, um, wow, that's a lot of science. I know I recognize some of those words from the, the periodic table in terms of elements, but these are really elements for a greater life, right? You know, when we're talking about activating your brain power and It really starts with fuel. And so many people, they sometimes lack fuel because of lifestyle, because of the environment, because of certain stressors— financial stress, emotional stress, relationship, and so on. You know, we're plugged into the media and everything else. And, and this is a great way to be able to recover, to be able to rejuvenate, take care of the hardware in your system. A lot of our podcasts, we talk about the software, you know, more like how to remember names, how to read faster, the programs, but you have to upgrade and take care of that, the actual hardware system as well through proper nutrition and nourishment. And so we've talked, we mentioned 2 of these elements, and I know you could go much deeper into this. So magnesium and iodine. Now, this is something that people could find in their local stores. I mean, I recommend people could check out at least do their own research at activationproducts.com. Um, but they could find this— the, uh, these— when you mentioned these oils or, um, these potential foods, honey.

And yeah, they can find them in the stores for sure. And there's different grades and levels, of course. So we don't have a lot of ours in stores really anywhere. It's pretty much all online. That way we save as much as we can between us and the person consuming. True. And, uh, because if you— the more middlemen you put in between, the more everybody wants to grab a margin, right? So we, we've always been a direct-to-consumer, right from us, where we are the actual manufacturer. We have a 70,000 square foot building here in Cobourg, Ontario, and we're using 55,000 square feet to do production right now. So we're a primary manufacturer. We've got all of our Health Canada site license certifications, cGMP, Certified Organic USDA. We have jumped through so many hoops to go from our basement in Toronto in 2007 to this facility where we can now really produce a consistent quality product that people can count on 100%. It's not gonna— it's only ever gonna be at the top level. And that was the filtration process. It took 15 years. So it's a cleansing and nourishing. Just think about those 2 words all day. Cleanse and nourish. Keep the stuff out of your body that's non-human. Bring in the stuff that your body uses and burns and doesn't have smoke with the burning, right? Because when you're, when you're using some fuel really clean, there are no exhaust emissions. You don't want any of that exhaust going on because the more exhaust, the more trouble there is, you know. And it's just like eating bad food. Eat fast food all the time, see what happens to you. You know, put in less than optimal elemental stuff and you'll find, uh, it doesn't work.

And it's—

do you feel like off? So you should always feel more on all the time. And, you know, you might go through a little bit of a healing crisis. They call it Herxheimer, where you have, you know— I don't like those and I'd like to avoid them if I can. Uh, it depends on how quickly a person wants to ramp up, but doing no harm is very important.

Yeah.

And doing only good, but doing a lot of good. a lot of great stuff for yourself and investing in yourself. And you've— I've watched you, Jim, do this more than almost anyone I've ever met. Because, I mean, you know, it just— you're just willing, you're open. And you're not just going to do anything. You're going to do things that you have done discerned. You know, the discernment levels of, hey, you got to decide between— I like what Bo Eason said, there's 2 levels in life. There's top level and then everything else underneath. You know, it's like I went, that's right, actually. Because when you find the top level to do something, you're not going to ever go below that again. It doesn't matter how many things below. It's access.

Can you fuel that, that car, um, without all that, with the waste? And then this is our vehicle, right? We have this one vehicle that we're born with. It's like if you were born with, and you were, or you were given at age of driving a car, but that was the only car that you had, you would, you would treat that car pretty well.

For sure.

And you want, you want it to be at that top level so you could activate your highest potential. So Ian, this is amazing. Thank you so much for sharing these amazing elements and for dedicating your purpose and sharing that equity with the rest of the world. Because again, without, without our without our health, you know, we, we have no— we have no wealth. And where can people go to find out more about, uh, products and, and continue the journey with you?

Well, the best place to go is activationproducts.com/kwik. From there, they'll be able to get everywhere and see everything. Uh, they can, you know, join and be a subscriber. They can do a number of things to get the educational side, which is all complimentary, and then make sure that they use the Kwik20. Any, any order page they ever get, if they decide they want to buy product, when they get to the order page, make sure the Kwik20 happens. That's a permanent discount for you and for all of your friends and best followers.

That's very generous. Thank you. So not only does everybody here, since it's going directly to you as the consumer, if you're interested in trying some of these products that I've been taking also. You save because it's not going through a retailer and wholesalers, you get that discount. And then, Ian, thank you on just on behalf of our community for making that extra 20% available to our community. And so, that truly makes it even more affordable again. So, thank you.

Yeah, it's a great pleasure. Thank you, Jim.

Hi, Kwik Brain.

It's your brain coach. I want to thank you so much for watching this 3 things to do. Number 1, make sure you share this, because when you teach something, you get to learn it twice. Update your learning so you can update other people's learning as well. Number 2, make sure you subscribe to this channel so you don't miss a thing, because if you miss a video, you miss a lot. And finally, make sure you hit that bell so you're notified and you find out when we put out the latest and the greatest. One extra thing, if you want really close attention, then text me. Here is my phone number: 310-299-9362. Did you remember that number? 310-299-9362. Shoot me a text and we'll stay in touch. Ask me your burning question, and I wish your days be full lots of life, lots of love, lots of laughter, and always lots of learning. I'll see you in our next video.