Air Quality Expert: The Air You Breathe Is Changing Your Brain

3 weeks without food, 3 days without water, 3 minutes without air. Ignorance is not bliss when it comes to my lungs and my health. Burning candles indoors or incense, it really pollutes your air. We breathe more microplastics than we drink.

How much time are people spending indoors now?

A maximum security prisoner often gets 1 hour outside per day, which is more than the average American spends outside.

You talk about these invisible threats, mold, these chemicals, dust, and so on. What's this research showing that how are these things affecting our brain?

Airborne substances are the new secondhand smoke. It's impacting our energy, our sleep, our performance, our focus. If you stop breathing mold and pollen and dust and bacteria, you're gonna calm down faster. Your body's gonna relax easier because it's in a safe environment. People are waking up feeling amazing. Their energy's better, their sleep is better. If they had phlegm or congestion, it's gone. You are what you breathe, everybody. Pay attention.

Welcome back, Kwik Brains. I am your host, your brain coach, Jim Kwik. And today we're talking about something most people never really think about, even though it affects us every second of every day. And we're talking, of course, about the air that we breathe. Your air most certainly is full of invisible particles that could be draining your focus, your energy, your mood, and hurting your health. And that of your family. So my guest today is someone on a mission to change all of that. Michael Feldstein is the founder of Jasper, a revolutionary air purification company. He has spent years in disaster recovery, helping families recover after fires and floods, mold damage. He helped my family personally, which I'll talk about in this episode. We had some major mold issues in our home. Um, Jasper, we're really proud of this. I have units in every room in the house, in the office here. I can see it here in our bedroom. It's dramatically helped my sleep. Um, and also Mike will be, uh, on our stage at Limitless Live in San Diego this year to go even deeper. So for those of you joining us at limitlesslive.com, we can't wait to see you there. We're gonna talk about how to breathe smarter and how clean air creates a really clear mind. This conversation, it's gonna help you breathe, think, and perform better. So let's jump in. Welcome to the show, Mike.

Let's do it, man. Thanks for having me.

Dude, I love— if you're watching this on YouTube, which I always suggest you join our 1.8 million subscribers there where we put the extended version, I thought that was a fake backdrop, but that is gorgeous and it's the perfect backdrop. Maybe the water, the mountains, it just really sets a tone for this conversation. Mike, maybe we could start. What inspired you to start Jasper? Was there maybe a quote, a breath-changing moment that made this very personal for you?

Yeah, for sure. So my background was in wildfire restoration, floods, mold, so big toxic disasters, flood, fire, hurricane, mold, things like that. We would go to wherever was the most damaged part of the US or Canada and help restore and clean homes after natural disasters. And we would also consult people on their But the biggest thing was mold and wildfire, specifically wildfire smoke. I would go into these wildfire areas, and the way you would clean up a home, whether it's mold or a fire, is you clean the surfaces and you clean the air. But in everybody's regular life, everybody's cleaning windows and doors and bathrooms and counters and scrubbing and mopping and vacuuming and not cleaning their air at all. And, after spending years in restoration remediating toxic environments and then looking back at how we were cleaning our homes, we were never cleaning our air at all. That was just really eye-opening me. So, Jasper was originally created to be specifically for wildfire smoke because we would remediate these homes after wildfires and then a couple months later or weeks later, the smoke would reinfiltrate the home and recontaminate everything. So, it was clear that people, especially I was thinking about California at the time, people needed— Air scrubbing in their homes. So these machines that we would use when I was doing restoration are called air scrubbers. So air purifiers are the little machines you get, you know, Best Buy, Walmart, Amazon, Home Depot, the small little machines that incrementally clean your air. We were using air scrubbers on the job site, and then I was comparing and contrasting that to air purifiers, and they were like a toy in comparison.

Mm-hmm.

So the mission for Jasper is and was to create an air scrubber, the world's first and only air scrubber. designed for people's homes because if it's— it could be so effective, but if it's loud and ugly, no one's going to use it. They're going to turn it off. They're going to put it in the closet. So we wanted something that's beautiful and quiet, but still very industrial and commercial grade. So Jasper is the child of a mold man like me with a wife who's really into design and aesthetics. And the child of that is an air scrubber that looks good and is quiet and designed for your home.

And I love it because it's passive, right? So many things out there require you to put your focus and attention to it. You know, you and I were having a conversation before we started recording. You know, you could go— you could go weeks.

They say 3 weeks without food, 3 days without water, 3 minutes without air.

Right. And then even like, people are very conscious about water nowadays. Even you go to a restaurant, people don't want tap water, or they don't want the ice on airplanes, or they're concerned about the plastics, you know, out of water. Like, there's The knowledge is catching up in terms of health, but you don't hear about air. And maybe people will drink 2 or 3 liters of water, but how many liters of air are people breathing?

17,000 liters a day. The awareness is coming up rapidly. Just today, I got sent 2 huge, big feature articles. One was in the Washington Post about how we breathe more microplastics than we drink and how everyone's been thinking, they're trying to protect themselves. And, I'm so grateful. The water awareness has really come a long way. Food awareness, glyphosate, organic, and air is just that next frontier. And the cool thing is once you become water aware, you can trust your body to make a good decision. Growing up, you drink from the hose and now you think back on it and you're like, you know what? That did kind of taste plasticky. Well, that's because it was. And once you start drinking filtered water, then when you try to drink tap water, you can taste the chemicals, you could taste the chlorine. If you're drinking out of a thin plastic bottle, especially one that's been heated, because when they get transported, you can taste the plastic in your water. So, your sense of taste allows you to decipher between filtered water, clean water, and contaminated water. And, I always tell people there's only one really bad thing about having a Jasper and filtering your air is you may become an air snob. All of a sudden, when you go to people's homes or you're walking in the mall or the Uber, the Airbnb, you become a lot more sensitive to chemicals and toxins and mold and dust.

Yeah.

Ignorance is not bliss. When it comes to my lungs and my health, I would rather be aware and navigate my environment intentionally and intelligently as opposed to just ignorance is bliss and be completely blind to what I'm breathing into my lungs.

I know our audience, they're very proactive, right? They want to get ahead of things and they want to be more air aware. What percentage of the time do you— we talked about in the opening, how what's in our home, um, could be challenging, you know, to our brain and so much more, our health. How much time are people spending indoors now? What percentage would you guess?

Or we're saying 90% for a long time, and I think it's generally bumped up to 95%. People, a lot of people spend almost no time inside, especially it was 90% for like a decade before work from home movement began.

Right.

You know, you're getting a third of your life in your home. That's just sleep. So this is a really crazy stat. A maximum security prisoner often gets 1 hour outside per day, which is more than the average American spends outside.

So if we're spending 90, 95% of our time indoors, what are the biggest hidden invisible Air problems, challenges that are compromising our health that's inside our homes.

And, it's wild because if you think about it, when did indoors even become a thing? Started with a roof over our heads to keep the rain out, the element out, maybe some walls for some wind, protect the food, a little bit of shelter. But, home was shelter where we could go to sleep safely with our families. And, it's become humans love comfort so much that we've built environments where we want perfect temperature all the We want Uber Eats in a click. We want so many comforts and conveniences. But the problem is, especially since the 1970s, since it was kind of the energy crisis and the energy efficiency movement, homes have become these airtight boxes. So, if your home can't breathe, you can't expect the person inside the home to be able to breathe. And then, on top of that, through mass construction and industrialization here over the last many decades in America. The problem is we built homes so quickly. And when a developer— most people live in a home or an apartment or a condo that was built at scale. So when the developers are sitting around, they go, how many— 1,000 acres? How many homes can we build? How fast? How cheap? And your HVAC system is the lungs of your home, and they just basically shove it in wherever they can. There's very little attention being paid to the vitality of the environment and why are we even building a home in the first place. So, the big problems with homes is they're built very cheaply, they're built very quickly, so they're airtight and they're trapped, which means they trap all of the pollen and the mold and everything that comes from outside to inside gets trapped inside. But then, all of the indoor pollution— Which is bringing your shoes inside, cooking, toxic cleaning products, hairsprays. It can be pets, all the stuff, plus the building materials themselves, the paint, the drywall, the VOCs. VOCs are volatile organic compounds. So, when you open new furniture or that new car smell or you open a new package and you get hit in the face by that chemical bomb, those are VOCs and they're also being trapped in your home. So, the problem is the way that we're building our homes and our furniture and everything now is just horrible for our health and it's really polluting our air and it's starting to really impact us.

So, I want to get to 5 quick tips that people could do after listening to this episode to be able to mitigate that. But, before I do, people often know what to do but they need a reason why, right? Reasons create some kind of results and some purpose behind it getting them to do what they do. Um, so you talk about these invisible threats, mold, these chemicals, uh, the dust and so on. How, how have you seen, what's this research showing that how are these things affecting our, our brain? You know, our, our, our, is it affecting our focus, ADD, uh, brain energy, brain fog? You know, what is, what, what have you seen there?

Well, think about that feeling. You could be in an office, in a classroom, in an elevator, anywhere. in a hotel room with a window that doesn't open, you're like, I just need to go outside and get a breath of fresh air. That's because the air is polluted either by carbon dioxide or by particulate that you really need to go outside and get a breath of fresh air. Or, let me just open the windows in my car and clear my head. We literally associate getting that fresh air with clearing our mind, clearing our head, and that's not random. There's several things here. So, quick-hitting kind of studies, and if anyone, like, you can Google these, it's one of the most studied topics, but under-talked about. And so, they took SAT, people writing the SATs, and looked at their test scores, and their SAT scores were directly correlated with the air quality. Also, chess grandmasters at chess, the quality of their moves was also very dependent on the air quality that they were breathing. A lot of folks who have seasonal allergies, Think about what allergies do to you. They impact your skin, your respiratory, like all of it.

Mm-hmm.

I call sleep healing time. I find sleep to be kind of a dormant word, but like when you're sick, it's at night, you go to bed, you heal, you hope you wake up in the morning feeling a little bit better. But the problem is when our indoor air is literally worse than outside, we're being beat down 24 hours a day by the pollen and the mold and the chemicals. So when we can turn our bedrooms into clean air sanctuaries, Our bodies can heal themselves if we get out of the way. So a huge amount of people have their seasonal allergies go away. About 30% of people stop snoring, and almost everybody gets a dramatic reduction in the frequency of their snoring. Everybody thought it was like weight and genetics and posture and things like that, but of course, what are you breathing all night? Air. So if you can take that air and make it 20, 30, 40 times cleaner and go from there, and the average breath that you're taking inside, When we grab a sample of the air in an average home and we send it to the lab and they look at it under a microscope, what's in there? Bacteria, mold, pollen, dust, dust mites, insect parts, the rubber from the tires, drywall dust. We're not breathing pure clean air. And we've learned if you go to a pond at the side of the road and fill up a glass, just because it looks clean, it doesn't mean it's safe to drink. We've learned that just because the water is visibly clean, it doesn't mean it's safe to drink. And, with our air, because we breathe all day, every day, subconsciously while we sleep, while we're awake, it's the first thing we do when we're born, it's the last thing we do before we die, that our bodies have just become completely numb to it. It's like if you go into someone's home and you smell the cooking or the pets, within 5 or 10 minutes, you don't notice it anymore. It doesn't mean it's not impacting you. And, a lot of the fragrances nowadays are very endocrine disrupting.

Yeah.

Your fragrance. This is a really big one. So I like to say that synthetic fragrances are the new secondhand smoke because they're everywhere now. They're in Ubers, they're in hotels, they're in restaurants, they're everywhere. Colognes, perfumes, deodorants. And get this, when you— your— the digestive enzymes in your gut that break down food, 50% of that response happens from smelling your food. That's why if you smell a delicious meal, you start salivating. That's not random because then that saliva tells your gut, hey, steak incoming, asparagus incoming, start preparing to receive the foods. What happens is when your olfactory system, which is the nerves and your ability to smell, are hijacked by fragrances and they block your ability to smell, your gut doesn't know what foods are coming in. So, you can't absorb your nutrients properly, you can't break down the foods. And this is why you become an air snob, because the good news is your olfactory system regenerates every 30 to 60 days. So when you start breathing clean air at night, all of a sudden that system regenerates, your sense of smell, your sense of taste, everything just starts working better when your thinking fuel, your sleeping fuel, air, when you clean up that source, just everything gets easier.

On sleep, this was a big deal for me. I had mentioned we live on the water, we had a mold issue, we contacted you right away. Um, with your remediation background, see, we had to do this whole thing, right? And then, you know, we have 2 little ones and my, my wife was pregnant at the time. And so we were a little bit vulnerable. And so got, got your units right away. The, um, what I noticed, the big thing was my, my, I, I'm very sensitive to where my mind is at any given time when I'm working, when I'm focusing, when I'm writing, when I'm reading, studying, and so on, uh, performing. So Having Jasper in my office, big game changer for my performance. In the bedroom where we spend, you know, the majority of our time, my, my deep sleep went up almost 20% the first week. My— I slept probably 15% more also as well. You know, I probably added a good 30 minutes to my sleep, which was extraordinary. I don't know if this is something you see often, but I love it. Last year we gave up— oh, sorry, go ahead. No, I was just saying like, and it's passive. It's literally just plug in and purify. It was like, and I don't have to think about it. You know, my family doesn't have to think about it. You know, we ended up getting units for parents, for siblings, their family, and they're seeing similar results. And it's kind of obvious also. Um, but we have, we have a couple of fish tanks, you know, in our home. And when the fish gets sick, what do you do? You, you don't have to take them to the vet. We change the water, right? But, but the air is like our water that we're around all the time. We don't see it just like fish don't see water. Um, but we never think about that clean air, right?

Same thing. So, 2 things there. Number one, I'll speak to the sleep and to the fish. For the sleep, so last year we did a study where we— an anecdotal, a non-scientific study, we'll call it, a community-led study. We gave 150 people Jaspers in exchange for 1 month of sleep data on their Oura. And, the average person slept 18% more deep sleep, 25 minutes more sleep per night, and fell asleep 5 minutes faster, which sounds impressive, but it's like if you stop breathing mold and pollen and dust and bacteria, of course you're going to calm down faster. Your body's going to relax easier because it's in a safe environment. So, sleep is profound, especially like one of my favorite things is the fact that people stop snoring is not something that we saw coming. But, what a beautiful thing. A lot of couples that were sleep divorced because one of the couple, the husband usually snores, so they're not sharing a room anymore. They get the Jasper, put it on fan speed 3 on dark mode to get really clean air in the bedroom. He stops snoring and they're sharing a room together. So, that's just awesome. And, like you said with the fish, so when there's typically contaminated waters in the ocean, the fish get sick. They could easily just swim to another part of the ocean that's cleaner, but they don't because they have no idea the water that they're in. And, that's the exact same with us. So like we go to people's homes all the time and test their air and most people are living in really, really toxic indoor environments. And they're, the fact that people are mouth taping and using nose strips or CPAP machines before first just cleaning the fuel, like cleaning the actual air they're breathing, that's like getting water wings instead of cleaning the water in your pool.

It, it's We have a tenet, you know, with the team and with clients that the first fix is always environment. You know, even for 30 years I've talked about, you know, 10 keys for limitless brain. We talk about exercise and sleep and nutrition, but always on that list is a clean environment. You know, I think your environment is stronger than your willpower. And, uh, me too. And so what, what would you say, maybe we could give people, um, 5, 4, 5, 6 quick tips.

So, number 1 is definitely don't wear shoes in your house. 95% of shoes have fecal matter on them, and it's probably at least as high for glyphosate. So, your shoes are out in the world, you're in subways, gas stations, malls, restaurants, dogs are pooping, chemicals are being sprayed. It's a toxic world out there, and your shoes are not immune to picking that stuff up. Then, you bring it in your home, you walk on your floor, on your carpets, it stays in there. Now, that's in your indoor environment, whether that's your pets kicking it up or you walking around or your kids crawling around, it has a profound impact. So, keeping the shoes out is an easy one. Another one is when you're cooking, either use— you should use your range hood on a pretty high setting.

Mm-hmm.

So, we'll call tip number 2 cooking. So, use your range hood or your vent or open your windows because when you have high heat and protein, it creates something called PAH. Polycyclic aromatic hydrocarbons. This is the same thing we test for after huge wildfires that is highly cancer-causing. So even though the food and the oils might have been clean, you get that chemical reaction at a heat that causes the big problem. And then if it's not being vented or filtered, that goes into your furniture, your clothing, your beds, and just adds to the toxic burden in your home. Also, make sure your vent works. So do a tissue test. Hold up a paper towel or a Kleenex Turn that fan on above your stove and make sure it's actually pulling. And then make sure that thing is venting outside. More often than not, it's either not pulling at all or it's venting somewhere in your home, like a crawl space or an attic or behind the wall. So you really— cooking indoors is a very new human thing, and we want to make sure that all of that off-gassing is being vented outside. Same for your bathroom. Take a tissue, turn on that bathroom fan, And make sure it works. Now, a lot of people think bathroom fans are for the poop smells. They are, but they're really there for relative humidity after a shower. So you should really keep your bathroom fan on for at least an hour or even 2 after a shower. Just think about how much moisture your towel can soak up and absorb, and it's drying in your room. So that humidity, it's— you want to be venting that outside. That's why that bathroom fan is there, or a window. Use it. Never hang dry your laundry inside, ever, ever, ever. When I was doing mold remediation, this was the number one cause of significant indoor mold, people doing hang drying their clothes indoors. If you are doing it, make sure that door is shut and that bathroom fan is on continuously because you do not want all that humidity buildup in your home. Your home is simply not built for that. So we got shoes, we got cooking, we got bathroom, we got the laundry room. And then also just pay attention to the cleaning products that you're using. There's a lot of good alternatives out there. So whether that's your, you know, the, all the Cloroxes and the Lysol and the fragranced cleaning products like that lemon deodorizer smell, newsflash, there's no lemons in there. That's just pure chemicals. So look for non-toxic cleaning products. I don't have a particular one that I recommend, but just, just look for non-toxic cleaning products. You just really don't want scented things in your home. That's just really bad for you.

Candles too, right?

Candles too. There are some better candles and I'm gonna start doing some testing. Typically, like beeswax candles with a wooden wick are much better. If you are burning candles indoors or incense, especially candles, first of all, if you're gonna be burning candles or incense outside, you have to be scrubbing your air. It's not optional. It really pollutes your air. But when you're putting the candle out, either do it outside Or get a candle that has like a firm lid. It's when you blow out the candle, it's not hot enough, so it's not combusting, and that black smoke is just filling your room. So, but yeah, ideally you're not using candles inside. If you are, get a higher quality beeswax wood wick type of candle.

Are houseplants moving the needle at all?

Good question. There was a NASA study done a few decades ago showing how snake plants and a few others move the needle. No one's ever been able to reproduce that study. So, just to be clear, Trees, literally Jasper's logo is a tree. Trees are still the ultimate air purification system, but look at the size of them outside. I've done a lot of personal tests indoors with all my air quality testing machines, and no matter how many plants I put into a small room, I've never seen the particulate count go down at all. In order for you to have enough plants to move the needle, you would literally need to have trees in your home. And then all of a sudden, the pests and the humidity is like, Plants don't want to live inside. They want to be outside. Mold also, mold was never an issue outside because nature's air purifier is wind, sun, rain, and trees. And our homes are built so tightly that we left nature outside. That's why we have problems. So the whole point of Jasper is to make your indoor air as close to nature as possible without, that's why we're not adding humidity or UV or ionizers. It's just Pure filtration. But I do love plants. Just keep 'em small and they're there for the environment, for the ambiance, the way they make you feel. I think having something living in your home can be great, but they don't filter or scrub your air.

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So the, the big number on the screen is called your PM2.5, which is your particulate matter. The reason that we focus on PM2.5 is that's the particle size That's small enough to enter your lungs and your bloodstream, but too big to be breathed out. So it's that sneaky middle size. Extra ultrafine particles tend to come in and go out. The PM2.5 is the most harmful particle size for people, and that's the one that we're monitoring on Jasper. So when you look at the screen, you know, you see the green light, you see the number in real time. Jaspers, if you put one in your living room or your main area, you want to use smart mode. So the sensor on board is detecting things in real time. So you just keep it there. It's silent.

Mm-hmm.

you start cooking or cleaning or there's wildfire smoke. People, if they have a kid and the kid used the vaporizer and they come back inside, even just the off gas of them breathing sets it off.

Yeah.

Or if people's dog goes outside and walks by it, it will go up. But the ones in people's bedrooms, it's really important unless you're a silent sleeper. 91% of Jasper customers actually prefer white noise. The airflow sound is actually called pink noise and it's really helpful for sleep. So fan speed 3 gets your air 20, 30, 40 times cleaner depending on the room size. Now you're really scrubbing the air. So in the bedroom, you want to hit that dark mode button to turn off the light and really scrub at a higher level. But the ones in a general area, you want to just put it on smart mode, plug in Purify, set it, forget it. You know, it was really important to me to make a product with no Wi-Fi, no Bluetooth, no apps, no EMF, not another appliance to manage because it has to look good, be quiet, and be headache-free because we're trying to remove from your toxic load and not add bandwidth and another thing for you to manage. Like, my willpower is really not good. So for me, environment is everything. It's who I hang out with. I want to eat good, drink good, breathe good, and be around positive people and good lighting. And if you can do those things, then my body and my mind are supported to do what they got to do. But if I'm hanging around negative people and in a indoor toxic environment with bad lighting, I have a really hard time thriving and a lot of my bandwidth is, is taken up like that.

So, so I mean, you, you, you touched on it then. So if you were to design like the ultimate brain performance, brain health space, your dream office, your bedroom setup, what are, what would, what would you include?

Well, obviously, of course, of course we're scrubbing the air. And I'm going to, like, it's different if someone's building a home from scratch, but even still, the big things, like I say, your sleep is only as good as the weakest link. So you could have the most comfortable bed in the world, but if it's loud and there's bright lights and it's hot, you're going to have a horrible sleep. You know, it's all about the weakest link being strong.

Yeah.

So if you think about an ultimate sleep environment, you want it to be dark, A little bit cooler. You want your air quality to be pure, and then you want no loud noises or vibration, which the pink noise is really great, especially for people who live in the city, because any outdoors like traffic or sirens or outside ambient noise or their HVAC system turning on and off, that fluctuating noise is really disruptive to sleep. So, I want dark, cool, clean, crisp air, a good bed, and nontoxic linens.

I love it. I love it. I, I think you brought so much attention and awareness to the thing that could be a big needle mover. And I like that. I like, again, set it and forget it. You know, there's that peace of mind. You plug it in and you purify. Even when, uh, we have one in, in the, in the kitchen dining area, and if it gets a little, little smoke, it'll, it'll kick on. The colors will change. You could hear it, but it gives you peace of mind knowing that you're protecting.

And for anybody who has babies or is having a baby soon, Really important. I guess this will be my 5th tip for anyone. If you're setting up your baby's nursery, it's super important. Don't wait till the last month, especially if you're painting to a new color. You want that off-gassing period to be done. And I like to buy new things as much as I can. Like, I wouldn't want to buy a used mattress or a used couch, but a secondhand crib or change table especially is great because it's already finished the off-gassing process and somebody else But if you're setting up your nursery, do it a few months before your baby's born and either scrub the air or leave the window open so that off-gassing happens before baby's born. And then last but not least, don't use a diaper pail in your baby's bedroom. If it smells like poop, it is poop. And if it is poop, it's bacteria. The last thing your little baby needs when they come home is to be breathing in heavy-duty levels of airborne bacteria with their new little baby lungs.

Okay.

So if you need to use a diaper pail, fine, get a small one, put it outside your baby's room and empty it every single day. Because, and it, and if not, there's a challenge that I recommend you do. Put that diaper pail in your room one night and see how it feels to sleep in that environment. It just shows to the awareness, you know, parents love their babies so much, but we're so unaware that we put our babies in a room with a dirty diaper pail all night long. So it just, that's not an intentional decision. And if we were so oblivious To that, what else are we not paying attention to?

Yeah, when I heard you on an interview, we immediately removed that from the little ones. Uh, then that makes a difference. And, you know, we have a unit in each of their, in each of their nurseries, uh, which gives us peace of mind, which is huge. Um, if everyone understood just like one simple truth about the air that they are breathing, what would you wish it could be and what would the ripple effect be? Like, how would it change people's lives and their families' lives if they understood one simple truth that they've kind of been told?

I think that said simplest, if this was 500 years ago or like 300 years ago even, we didn't have to filter our water or look for organic food or filter our air. This is not a thing that we should be needing to do. And I hope there's a year, whether it's 50 or 300 years in the future, where there's a world where we once again do not contaminate our rivers, our lakes, our oceans, our air, our soil, our food quality. But that's not the reality of the situation. And unless you want to move to the Amazon and live in the rainforest, which still has wildfires now, our modern ways of living are not really great. But this is the world that we live in. So, Eating organic, filtering our water, filtering our air. This is table stakes. I like the comfort and the conveniences of a modern life, but it's really important. We want our indoor environment and our food to be as close to nature and as it was naturally intended as possible. So, I would not suggest drinking your city tap water. I would not suggest eating really low-quality foods, and I wouldn't suggest breathing Very polluted and contaminated air. And I've tested the air in 5,000 homes. Nobody has good air. When I was testing homes after wildfires and floods, and then I would bring my testing equipment into the normal home, like, oh my God, normal air is not much better. And it's not a matter of if you have mold at home, everybody has mold. It's what species and what's your mold load. So simply put, our indoor environments have very dirty, very toxic, very polluted air. It's impacting our energy, our sleep, our performance, our focus, and it's not that difficult. So if there's one, the simplest thing that I think someone could do is you don't have to go all the way down the rabbit hole at once and get every supplement and every book and every sauna and cold plunge and red light. There's levels to this game. But if at the very least you can have filtered drinking water and clean air in your bedroom where you're sleeping, the benefits are going to be so undeniable that start from there, create a clean air sanctuary. Remember what your home is for in the first place. It's for you and your family to have a place to rest and retreat and recover. And that starts with your air.

It's undeniable, right? I really— how do people get their unit and what would they experience once they have it?

Oh yeah, a couple quick things I'll tell everybody out there. So Jasper is made to be industrial grade. It's a commercial grade machine based on my background. So it's made from steel, no plastic. It has commercial grade sensors. The fans and the motor, everything about it is like what we would almost use on a mold job site when we were doing toxic mold removal. And that's just the level, the way we built our homes. We needed to improve our air filtration to scale with the toxic environments that we have now. So what, and, and I will tell everybody out there, if it's not a no-brainer for you, send it back.

Yeah.

Typically within the first 3 or 4 nights, people are waking up feeling amazing. Their energy's better, their sleep is better, If they had phlegm or congestion, it's gone. So that's why my job is so easy. I just tell people about air and we basically do no marketing and no advertising. Our marketing is our customers telling their friends and telling their family. So I love the mission that we're on. The other thing is we have a lifetime warranty, which I'm very proud of as well. So even if your Jasper breaks 2 years, 3 years, 4 years later, we ship you a brand new Jasper. You take the Jasper out of the box, you put the old one back in the box. We give you a prepaid shipping label and we send UPS to pick it up from your front door. Because I hate when I buy a product and I get their warranty, and then when it has an issue, they, they want me to send them photos, videos, get a weird-shaped box, go to FedEx, spend half a day, ship it. And that's not cool. You know, they say treat people how you want to be treated. And if you're in a position where you run a business, you should treat your customers how you want to be treated when you're a customer. And we live that every single day. So we, that's just how we operate here. The things that you will notice right away if you put Jasper, if you're getting one only, put it in your bedroom on fan speed 3 or the highest setting that you can where you, where you enjoy the white noise or the pink noise and put it on dark mode and you, it's undeniable. You don't even have to track your sleep. And then you'll just feel better. And when you're sleeping 20% better, Wow. That compounds like crazy. The energy, the focus, the allergies, the itchy skin, the dry eyes is just quite undeniable. It's like when you go camping or in the nature or you go for a hike and you feel awesome. You should feel that way all the time. So that's my commitment to you. That's our guarantee. If it's not undeniably different, we'll take it back and we'll give you all your money back too. So it either will make a big difference in your life, and if it doesn't, you have nothing to lose.

And so we, you, I wanna thank you on, you know, we, we kind of pressed your team and you're very generous. For our listeners, we have an exclusive discount if people—

Before the discount, I really wanna tell people this.

Yeah.

The truth is you can make a really good DIY air purifier too. So it's about $150 or less from Home Depot. You can do it in a few hours if you type in DIY air filter or Corsi-Rosenthal box C-O-R-S-I Rosenthal box. There's— or DIY box filter. You can make a really, really great DIY air filter. The downsides are it's going to be a little bit loud and a little bit ugly, and you're going to have to spend a few hours doing it. Jasper was designed— it's not for everyone. It's for people who want the best performance with service excellence that just makes it easy. It shows up, you know, it ramps up and down when they're cooking and cleaning. What I don't want people to do is go and buy some little cheap plastic box full of nothing but empty promises, and then they, they don't even realize it's their air because they buy a machine that doesn't work. So for anyone out there that Jasper is not in your price point, no problem. But I really suggest that you look at a DIY option because the machines that you're getting at the stores, those cheaper, smaller machines just aren't cutting it. So, you know, if somebody starts not wearing their shoes or cracking a window or using the range hood, We celebrate that. Jasper was built for people that want a beautiful machine that's quiet, that's headache-free. So here's the deal. You know, the reason we're not at Best Buy, Walmart, Amazon, Home Depot, we're not in any stores at all because they cannot give you the quality of service and education that we do. And that's why we don't sell through any of those vendors, no matter how many units we can make. We also don't have a smaller machine because you can't. It's the smallest it could be while doing the job really well. So here's the deal, everybody. Code Kwik is $400 off. Our thing is we come, we educate, and we give you the best possible deal. I know I typically buy things. I take action when there's a good moment and there's a good deal to do so. So code Kwik, K-W-I-K, is $400 off. If we have any deals on our website at the time, enter code Kwik. It'll be more than that, guaranteed. Now, this deal is going to be active till the end of November, but last year, because of Black Friday, We were 2 months backordered and we likely will be again. But right now, if you, you know, we ship out Jasper very quickly. Anyone who doesn't buy by the end of November, we'll leave code Kwik up forever. It'll be $200 off. But you know, this is a really important issue and I want to just give people the best price of the year and give your community early access before Black Friday. And so yeah, that's code Kwik. It's $400 off. So for anybody who this message resonates with, We're here for you.

I appreciate that. You know, Limitless Live was supposed to be earlier in 2025 in Los Angeles, and it got rescheduled because of the fires, you know, and we were recommending to our clients, which we have a large community and client base in Hollywood, in the LA area, your units. Did you sell out? I want to make sure people get and secure their unit while it's available. So they could go to—

once there's a wildfire, it's too late. Like, you got to prepare before.

Very much so. So the website again is Jasper. It's spelled J-A-S-P-R dot C-O. Uh, you go to forward slash KWIK, use code Kwik, get that very generous discount, get yours. We have multiple units. Um, it— for me, it's about peace of mind. And again, I like set it, forget it. something that's benefiting you, your family, your loved ones. It's enhancing your performance and your, your health, and you don't have to think about it. And that's, that's a, that's very, very big when we have responsibilities and everything else that we have to do. And I just wanna encourage people to, I wanna thank you, uh, Mike and your team for the mission that you're on. Of course. Uh, we absolutely can't wait to have you on Limitless Live. Uh, can't wait to be there. Many people are coming to that and, um, And you'll be going deeper, you know, in the, in this conversation. Um, but there you have it, everybody. You can't, you can't see it, you can't touch it, but it impacts everything in your life, you know, from your mental performance to your health, to your family, to your mood. You know, we spend so much time trying to upgrade what we could see. We upgrade our, our phones, our diets, our routines, you know, but how do we nourish ourselves? Through food, water, and air. And as you mentioned, you go 3 weeks without food, you go 3 week— 3 days without water. Only a few minutes, 3 minutes without air. And if somebody's drinking again, 2 liters of water and, you know, all the challenges with the plastics and tap water and the floor, everything. Um, but we're, we're doing close to 20,000 liters of air every single day. You know, we, we forget, you know, the one thing that's everywhere we go, which is the air around us. So if you made it this far, that means that you're committed to learning, improving your life, and that's something that everyone should be proud of. What I would I would suggest is I would challenge everybody to make sure you implement, you know, one of Mike's quick tips right away, right? So that knowledge is not power as a potential power. It becomes power when we apply it. So do it. You know, if you're able to be able to get a unit, absolutely, I highly recommend it. It's, it's one of my top 3 must-haves for greater brain health and performance. So if you want to experience again Jasper's innovation firsthand, just go to the website, use code Kwik for an exclusive listener discount. Um, I personally believe it's one of the best investments that you can make for your brain, for your sleep, for your family's health. I'm passionate about it only because, you know, for me, life is really about sharing things you believe in with people who could benefit. And so, Mike, uh, you and the Jasper team, thank you so much, uh, for being on our show, sharing your, sharing your message. We can't wait. Um, please also, if you get a unit, uh, tag us. You know, I know you post quite, you know, you'll post pictures and everything. Tag us in it also as well, 'cause we love to see that. I see.

If you start seeing it go red and spiking, it's always a fun thing to And, um, yeah, you are what you breathe, everybody. Pay attention.

And we'll leave it to that. Until next time, keep learning, keep growing, and keep breathing your way to your limitless mind. Uh, if you haven't, make sure you subscribe on YouTube where we put the extended version. You definitely want to catch that also as well. Um, join our YouTube there. And, uh, and then if you want, tag, uh, take a screenshot wherever you're consuming this. Tag Jasper, tag myself so we can see it and share one thing that you learned. So that way your fans, your followers, your family, your friends could see it because you learn things for one of two reasons and probably both. You learn it how it can improve your life and you learn it on how you could share it and improve other people's life. Until next time, this is your brain coach. Be limitless.