Jim Kwik says remembering names shows you care, and forgetting them signals indifference. In today's economy, memory is profit: the faster you learn client details and deliver without notes, the more doors open.
People don't care how much you know until they know how much you care. And what's the message we send to somebody when we forget their name? That we don't care, that they're not important. So it doesn't matter what we say after that. That's why memory is a multiplier. And just like I forgot are 2 of the most costly words, I remember opens up doors like you can't believe. When you can easily remember client information, product information, give speeches without notes, remember names and faces, whatever you have to become an expert in, 'cause we live in this expert economy. Knowledge is not just power, it's profit today. And the faster you can learn, the faster you can earn.