Jim Kwik explains why emotional experiences stick with you while facts alone don't. A song, a smell, or a taste can instantly pull you back to childhood because emotion is what transforms information into lasting memory.
Information combined with emotion becomes a long-term memory. How many people know this? How many people, you hear a song and it'll take you back to when you were a child? Raise your hand. How many people, it's not a song, but maybe it's a fragrance or a food that will take you back decades? Because information combined with emotion became a long-term memory, right? Because we don't do things logically all the time. We do things what? Emotionally. Emotionally, right? Because we're not logical, we're biological.
The Library of Minds: Brain Coach: How to Stay Sharp When AI Does the Thinking | Jim Kwik
