Jim KwikFounder, Kwik Brain · Brain Coach

If you want to be a content creator, watch this!

13 Jun 2024 · 1 min

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1:00

In a brief conversation, Jim Kwik asks about the most promising growth areas in the knowledge and information industry. The speaker explains that coaching, courses, and masterminds have moved from niche to mainstream acceptance, noting that the industry now generates about $1 billion per day and is projected to reach $1 trillion annually within three years. Technological advances have dramatically lowered entry barriers, enabling rapid creation and distribution of information products. The speaker advises business owners to attach an information product to their existing ventures—or start a low‑cost, inventory‑free business centered on such products—to capitalize on this expanding market and positively impact lives.

Chapters

Where do you see the biggest opportunities for growth in this knowledge industry?
This industry has grown and gotten easier and better and cooler. 20 years ago, you wouldn't say I have a coach or I bought a course or I'm in a mastermind. People would look at you sideways. Today you're at a dinner party. Somebody's like, oh, I'm in this mastermind. Oh, I have this coach. It's a cool thing now to learn from somebody who's already been there. Number 2, the business is exponentially growing. It's at $1 billion a day. They're projecting it to be $1 trillion a year within 3 years. So that means the industry is growing. It's cool. We have access to people, but the game has changed because technology has really reduced the curve on how long it can take to jump in. If you own a business and you don't have an information product attached to your business, you're missing out. Why not start a business that doesn't have startup costs, that doesn't have inventory costs, that has insane value? So I'm not trying to say this is for everybody, but it kind of is. If you own a business or you want to own one, it's definitely something to investigate. It is here to stay. It is growing. And it is pretty darn cool to change people's lives for a living.