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In this segment, Jim Kwik explains that multitasking is inefficient because each switch between tasks incurs a cognitive reset that can take 1–5 minutes to regain focus. He notes that the brain must deactivate one neural pattern and reactivate another, which not only wastes time but also consumes more glucose, the brain's fuel. Kwik cites research showing that surgeons who attempt to multitask make more errors, illustrating the danger of task switching in high‑stakes environments. He links these cognitive and metabolic costs to everyday feelings of mental fatigue and brain fog, suggesting that excessive multitasking may be the cause.










