Personal Brand Expert: How to Find Your Purpose and Expand Your Impact

What we learned is that personal branding is simply the digitization of your reputation. You have to build one whether you want to or not. You already have one. The question is, is it the one you want and is it working for you in the way you need it to? For every person on the planet, you are most powerfully positioned to serve the person you once were. The reason that you bounce off the wall is because if you have diluted focus, You get diluted results. They pick one spot on the wall and you hit the same spot over and over and over and over. And that's how you break through the wall. Our entire content marketing strategy is to be useful. Fear is an entirely self-centered construct. You only feel fear when you're thinking about yourself. Here's the biggest mistake that people make with, with a personal brand.

How do you build a personal brand? How do you take your mess, turn it into your message? I get this question often. Having done this for 35 years, it's something that people always ask on social media. They always message me like, how did you get started? You know, why is it important to create a personal brand? What is a personal brand? Especially in a world of AI with all this AI slop that's out there distracting people and, I'm really excited because in this show, you know, 500 episodes in, like we we want to bring the best of the best, and today is no exception. I'm sitting here in studio with a good friend. He's multiple New York Times bestselling author Rory Vaden. He's written a number of books. His latest is Wealthy and Well Known. Highly recommend you grab your copy, and you know he's. the youngest American to be inducted into the Professional Speakers Hall of Fame. That's no small accomplishment. But he's not only a great friend, he's the go-to person. Because on this show, I bring my friends, my mentors, people who have supported me in my work and our mission to build better, brighter brains, you know, every single day. And he's worked with a lot of our past guests that we've had on this show. Everyone from Ed Mylett to individuals like John Maxwell or Cody Sanchez, Dr. Gabrielle Lyon. I mean, and also with probably the least famous person that he's worked with, but it's a pleasure to introduce Rory Vaden.

Hey, Jim. Thanks for having me, man. What an honor.

Yeah, this is a lot of fun. I enjoy spending the past couple of days with you. Yes.

Yeah.

You are here at Vaden Villa. That's why the setup looks a little bit different right here in our studio.

Yeah, yeah, yeah. Most for sure. I want to start this out because I want to make this really relevant and tangible for people, because people who are listening right now, they're deciding to listen to the whole episode. Like, why? What is a personal brand? And more importantly, why is it important today that everyone listening should aspire to build one?

Totally. Well, here's what a personal brand is not, right? Everyone hears that term and they think, oh, that means I have to be on social media or I have to be a podcaster or I have to be on, you know, like YouTube, or I should write a book or speaker. It does not necessarily mean those things. So, one of the things that we did was we invested over $100,000 to conduct this national research firm or a research study. So, it was a PhD-led statistically valid study. Now, it was weighted to the US Census. So, technically, it is— it's for, you know, US only. But what we found was that 74% of people say they are more likely to trust somebody who has an established personal brand, right? And so, personal branding matters to— the higher the requirement for trust, the more having an established personal brand becomes. Doctors were actually the number one rated profession that the general population wants to see that they have a personal brand, which is part of why we work with Dr. Gabrielle Lyon. We work with Dr. Josh Axe, Dr. Henry Cloud, Dr. Caroline Leaf is a client of ours, right?

Yes.

It matters a lot. But what people don't understand is the term personal brand itself. And the results of this study, basically, you know, there's all sorts of crosstabs and a bunch of nerdy stuff, but I'll boil it down for you right now. What we learned is that personal branding is simply the digitization of your reputation.

Hmm.

So, it's not about colors, fonts, logos, It's about— it's an age-old concept, reputation. And so, people sometimes ask this question, should I build a personal brand? And that would be like asking, should I build a reputation?

Hmm.

It's like, you have to build one. Whether you want to or not, you already have one. The question is, is it the one you want? And is it working for you in the way you need it to? Because your reputation precedes you, and now it's just the digitization of that reputation. So, We're not about famous people. We're not about getting followers. We're not about hacks and gimmicks and tricks. It's about the multiplication of your reputation and using that to make whatever impact you need to in the world.

And trust is one of the highest forms of currency, especially when people are posting digitized things and they're using AI. There's these AI avatars that they're just not even real, but they're fake, but they're getting followers. It's not about that. It's about the trust that you have with, and also being able to be distinguished and stand out.

Yes.

Like, how do you stand out without having a personal brand as a lawyer or as a doctor or as a life coach, as nutritionist, as fill in the blank?

Yes, absolutely. And here's the biggest mistake that people make with a personal brand is they think like that, first of all, they look at what other successful personal brands are doing and they try to emulate them. So, they'll see Gary Vaynerchuk talk about all these topics. You know, he talks about sports and music, entertainment and crypto, and, you know, like NFTs and social media and business. And so, they go, well, I'm a multi-passionate person, so I'll talk about a lot of topics. And then they look at somebody like The Rock and they go, look at all the ways this guy makes money, right? And I should have multiple streams of income because he owns a sports team, he owns a sports drink, or he owns part of the XFL sports drinks. He's got a clothing line. He has, you know, obviously he's an actor and a comedian and all men's facial products now in Target.

Tequila.

Yeah, tequila. Yeah, he owns. And so we go, well, I want multiple streams of income, so I'm gonna have multiple revenue streams. And then you, you listen to people like, um, you know, on who, who say like, you got to be on every social media platform. So you're on LinkedIn and Twitter and X and TikTok and Meta. And what happens is They are bouncing off this wall that we call Sheehan's Wall. So, basically, in any different vertical or industry or market, there's 2 groups of people. There are those who are unknown, okay? They are living in obscurity. So, and it doesn't matter. We work with, like you said, lawyers, doctors, entrepreneurs, small business owners, but whatever your vertical is, there's a group of people, a sea of people who are unknown.

Okay.

And then there's this other group, which is a small group of people who are well-known. They have notoriety. They are recognizable. At the highest levels, this is Oprah and it's Brené Brown and it's Simon Sinek. And, you know, it's people like Tony Robbins and Mel Robbins and whatever, yourself. You've got people on this. But in between these 2 groups is this huge invisible wall that we call Sheehan's Wall. And when you talk about too many topics on too many platforms, trying to monetize in too many different ways, and often they're talking to too many different audiences because it's like, well, grandma follows me and my friends from Bible study follow me and my past clients follow me and my employees follow me. And they're trying to like address all these audiences. What happens is it's the equivalent of if I were trying to knock this wall down, I'm hitting all these different spots on the wall and nothing happens. They bounce off the wall. And the reason that you bounce off the wall is because if you have diluted focus, you get diluted results. If you have diluted focus, you get diluted results. Now, let's use you as a case study, right? The way that the biggest personal brands in the world become the biggest personal brands in the world is not by talking about lots of different topics to lots of audiences, multiplying and monetizing in many ways. It's that they pick one spot on the wall.

Yeah.

And you hit the same spot over and over and over and over. And you have been a brain performance coach from the beginning, and you do the same thing again and again and again, right? You know, with, with, you know, Dr. Gabrielle Lyon, it was like, The idea of, you think we're overweight, but really we're under-muscled, and it's just muscle and protein. And she hits that message again and again and again, right? With Lewis, who is our longest client, he was our first client in 2018. It was all about overcoming self-doubt and achieving greatness. And it's just School of Greatness. And it's all greatness, greatness, greatness. And that's how you break through the wall. And everybody who has become wealthy and well-known, all of them became that way, not through multiple streams of income, not through multiple topics, not through multiple audiences. In the beginning, yes, Gary Vaynerchuk talks about all sorts of stuff today, but in the beginning, he talked about one topic. Do you remember what it was?

Wine.

Wine. And it was predominantly on one channel. YouTube. And then he broke through the wall there and then he expanded, right? Brené Brown is the world's leading authority on shame. She didn't want to be famous. She studies shame. These are people who own a topic the way that you own brain performance, right? The way that we've tried to own personal branding. And it's like, people need to be able to know what you do. And so, now once you break through the wall and you're on the other side, You've got lots of time, lots of team, lots of capital, lots of technology, then you can expand into other things. But while you're on this side of the wall, you have to focus because if you have diluted focus, you get diluted results.

Like The Rock work— just work as an actor.

Yes.

Right? He's focused completely on that.

Well, and even before that, how did The Rock become famous?

Wrestling.

Bingo.

Yeah.

Can you smell what The Rock is cooking? He was a wrestler. Now, he is all of these things. In the beginning, he was a wrestler. Companies are a great example of this. Amazon today literally sells everything. But in the beginning—

Books.

Books.

Yeah.

One product, right? You dominate one product for one market, one message over and over and over until you break through.

And it's interesting that these big companies, Amazon, the SpaceX, they all have— they have an ambassador, a founding ambassador that has a personal brand.

Bingo. Yes. What we're seeing, this is in the research study, again, not to get too nerdy on everybody, but one of the things that 82% of Americans agree that a company, like they trust a company more if there is a personal brand that they can align with who shares their personal values, right? So, you got Elon Musk, you got Richard Branson, you've got Jeff Bezos, our friend Jamie Kern Lima from IT Cosmetics, you know, Sarah Blakely. It's like the biggest companies in the world have a personal brand. And that's why personal branding isn't just for like speakers, authors, coaches, and thought leaders, which is predominantly who we work with, but we work with experts and entrepreneurs and even executives. But like, you know, Elon Musk is never gonna write a book or sell a course, but he is a master of personal branding.

Yeah.

And that is why you should be too.

My big fear is it's not artificial intelligence, it's that our natural intelligence will become artificial. I am in Greenwich Connecticut. And in September, this place is going to be full of people just like me and you— creators, entrepreneurs, professionals, lifelong learners, leaders. So 3 days before this epic gathering, something very personal is happening. It's the release of my brand new book called Limitless Daily: 366 Keys to Train Your Brain, Master Your Mind, and Win Every single day. I spent a couple years writing this book. Now my team asked me a question: what if this wasn't just a book launch? What if we could launch a movement? And that's what this gathering is. So right here on the other side of these doors is where 1,000 people will gather from around the globe to hear from some of the brightest minds in neuroscience, in human performance. We'll have brain biohacking from the father of biohacking, biohacking, Dave Asprey. We're going to have the Human Garage. Gary's going to be here with 2 dozen of his facilitators helping each and every one of you to release that tension that can be messing up and distorting signals and energy to our brain. We're going to have thought leaders like Steven Kotler, who's the master of flow. You've heard me say that your life is the sum total of all the choices you've made up to this point. And you make a new choice. If you're heading this direction in your life, you make the decision to go this direction. Like Greenwich, Connecticut, you know, getting the book, simple little choices, you end up in a completely different destination. And so my team and I, we absolutely cannot wait to celebrate with you in Greenwich, Connecticut, September 11th and 12th. All the information is at limitlesslive.com. And while this event's all about becoming limitless, tickets are limited. So make sure you secure your seat, invite your friend or your coworkers, because how do we become limitless in a limited world? We do it together. And I promise you, this will be the start of your expedition of Limitless Daily. It'll be a gathering you won't ever forget.

You know, and I know some of your clients and they might even have like 6,000 followers on their social media, but they are, they're very wealthy.

Sure.

Because they have a trust, you know, that they built and reputation they've digitized to that through that market that helps them to stand out in a world where, you know, when I'm talking about memory, it's important to be able to be different. And also where it's in media where people could have a relationship with you.

Totally.

And so you went through the pitfalls and also the focal points, right? You know, in terms of focusing on that one thing and to reinforce it in people's memory.

Yes.

You know, it's 'cause our audience really understands how memory works.

And the real struggle people have is to go, okay, How do I know what is my one thing? How do I know?

And some people, like, how does that relate to purpose? You hear people about saying, what's your purpose and how can you turn that into a profit? Or how do you relate to that?

Great. Let's talk about this.

Okay.

So, I'm going to share with you the single greatest piece of personal branding advice I've ever received.

Okay. Write this down.

And I wish this was a Rory Vaden quote. It's not. This comes from a gentleman named Larry Winget. But the first time he said this, I knew he was right. And I was like, this is so brilliant. Okay? So, you want to write this down. Larry said, the goal is to find your uniqueness and exploit it in the service of others.

Hmm.

Find your uniqueness and exploit it in the service of others. And that— the first time we heard that, so my wife is my business partner. She— we're co-founders. She's the CEO. I'm the CMO of Brand Builders Group. And we were like, that's what we want to help people do is find their uniqueness. But Larry never taught people how to do it. And so now, over the last several years, we've taken a few thousand people through this process and we started to notice a pattern to go, how do you find a person's uniqueness? And this is crazy. Okay? So, we didn't know this when we started the company, but Now, as we've taken many people through this, here's what we've realized, that for all of us, for every person on the planet, you are most powerfully positioned to serve the person you once were.

Ooh.

You're most powerfully positioned to serve the person you once were. So, you are more credible It's not about, oh, I have a PhD, I've got a million followers, I've got a bestselling book. Most of our clients, we teach them how to make a lot of money from a small audience. We're talking about the people we work with that have large audiences, but that's a small percentage. You're in the top half of 1% of the people we work with, right?

Yeah.

You're an extreme outlier. Most of our clients are small business owners, but we teach them how to use their personal brand to serve the person they once were. Now, you asked the question, how does that connect to purpose? This is also fascinating. You know, I am a huge— I love Simon Sinek. He's one of my favorite people. I know you're good friends with him, right? Simon, of course, has the famous Start With Why, right? That's how he broke through the wall. And I really believe in the message of Start With Why. But with personal brands, here's what we've actually sharpened. It's not, for most of us, our why, our purpose, our why is not a what, it's a who. For most of us, our why is a who, right? Is we want to serve a person, right? For you, a big part of your why was to help your parents.

Mm-hmm.

And then it became helping other people who experienced what you had With your setback from your brain injury when you were a kid, right? For me, I've always felt like the world's best-kept secret. I was raised by a single mom. We had no money, no connections, and I always really wanted to just help the world, but like I couldn't get attention. And I felt like, oh, there's a lot of people who really want to do well in the world. These are what we call mission-driven messengers. They want to make a difference, But they're getting buried by what we call manipulative marketers. So, there's people who are better at marketing, who are stealing the attention, who are less qualified and less service-centered, but they're better at marketing. And so, our purpose as a company is to serve the mission-driven messenger. That's our who. The person who, they care about money, but they care more about mission. They care about income, right? We care about income, but we care more about impact. We care about revenue, but we care more about reputation. That's our who is the mission-driven messenger, and we are trying to teach them to outcompete the manipulative marketers. We're teaching them how to do marketing and sales in an ethical way so that they're not getting beat by these people who care less and are less qualified, but they make more money because they They have less ethical boundaries, and so they're willing to do whatever. So, but for all of us, you don't— when we're working with a personal brand, we don't necessarily start with why. We start with who. Who are you serving? And that is your why. So, it's really saying the same thing. But once you're clear on who you serve, every single other downstream decision becomes clear.

Yeah.

Mm-hmm.

You know which audiences you need to be in front of. You know where you need to advertise. You know what platforms you need to be on. You know what type of content you should create. You know what product offerings you should make. You know how much you should price them for, like, which means you then know what kind of team you need to hire and what kind of, you know, technology you need to build because it's all a downstream result of who you're serving. If you're not clear on who you're serving, then you go, Total shotgun approach. I need to be everywhere all the time to be all things to everyone. I don't know what podcast to be on. And you're just wasting money and you're spinning your wheels and you're bouncing off the wall. So, the first decision is who were you created to serve? And the answer for all of us is that you're most powerfully positioned to serve the person you once were.

So, you're not hitting like all around the wall in different places, not getting any kind of impact. And breakthrough.

Exactly.

And a lot of people who are listening with whatever their profession, they could run an HVAC company, they could be a dentist, they can be an attorney or a life coach or a wellness nutritionist, anything like that. Is so you say you would say for that person listening to be able to get their message out and their brand out, which will affect their business, their bank account, everything else is to start with who?

Yes, you start with who. And that is where the intersection between your purpose and your personal brand happen, and profit is what shows up, right? You don't— and you don't have to align it— your business necessarily to it. Like, if I'm an HVAC person, you know, maybe I'm just really good at that, but you still— people need to know who you are. If I don't know you, I can't buy from you, right?

Right.

So, you talk about the thing you know. If you spent your whole life learning about HVAC, you don't have to be some fancy dolled-up person on social media. You should be who you are in real life, and talk about what you're passionate about, which is HVAC. You probably know everything about HVAC and all the mistakes people make, right? You do what, what I'm doing here with personal branding is what you do about your profession. What are the mistakes people make? What have you learned? Like, how do you save people money? What are the helpful tips? And then you go like, here's our entire content marketing strategy. Like, this is radical, okay?

It's like a masterclass.

Our, our entire content marketing strategy is to be useful. That's it. Now, you know, we talk about the 3 E's. You can either be, you know, encouraging, right? You can be encouraging, you can be entertaining, or you can be educational. The easiest one for professionals is to be educational, is to go teach everything you know, one small video at a time.

Right.

And teach everything you know for free, automate trust at scale, And watch the warm leads pour into your business and it multiplies everything.

Like, I'm like, say someone listening, they're a single parent who's raising, who's homeschooling their kids and getting great results and they're reporting what's working for them and it's very personal for them and they're serving the person that they wish they had earlier on.

Exactly. Exactly.

And you can express in books or speeches or content online or a podcast or Yeah.

All of those are just different mediums, right? But the medium is not the magic. The technology is not the magic. The strategy is the magic. That's why we're a personal brand strategy firm. But most of it is we're just helping people get clear on what were you created to do?

Hmm.

Right? Like, because that is what it— when you find that, when you get clear on what you were created to do, personal branding is just like an expression of it. But it's like, It's the divine design of your identity, right? That's what we're really exploring is the divine design of your identity. And we started with data and now it's like, not to overspiritualize this, but whenever somebody has pain, right? Whenever we have a setback.

Yeah.

Our first question is always, why me? Why did this happen to me? Like, what did I do to deserve this? Right? Like, why has this terrible thing happened to me? But if you think about it in a different way, your pain is what prepares you for your purpose. Your pain is what shapes you into becoming the person you needed to be one day so that you could reach back and help someone else. And again, you are the ultimate, like, living example of one of the biggest personal brands in the world, and you embody and exemplify Everything we're talking about. You had this horrible thing happen when you were a kid, and it became the purpose of your entire life, right? The kid with the broken brain became the world's leading brain performance specialist, helping other people who are struggling with that to never have to go through that, and to encourage them so that they don't lose years of their life playing this broken soundtrack in their head about, I have a broken brain. And you've changed that for millions of people around the world. That pain was connected to your purpose, which became your personal brand, which has thrown off more profit than you ever need. And it's like, you could make so much more money, Jim. You know, you can make so much more money doing other stuff. Like, you have so many connections. But what you're doing is the divine design of your identity, I would argue.

Yeah.

is going, there's no one else in the world who can do what you do in the way you do it. And it has nothing to do with that you're famous now. It's because you've walked the path. And if you're out there right now, like if somebody is there and you're going, okay, how do I find my uniqueness? Where do I start? I would encourage you to just ask yourself the question, what challenge have you conquered? What setback have you survived? What obstacles have you overcome? Because therein lies your uniqueness. And that also is your credibility. Your credibility doesn't come from degrees or followers or likes or comments or testimonials.

No.

It comes from the fact that you have walked the path, right? I became a New York Times bestselling author from total obscurity, like born in a trailer, you know, to New York Times bestselling author. That was the biggest thing I could imagine. That was like becoming the president. Like, I might as well have said that. And now we've helped 28 other people become New York Times bestselling authors in the last 3 years, right? And so, if somebody wants to be a speaker, an author, a coach, a thought leader in their own space, this isn't just our business model. This is our ministry. Like, AJ and I don't need more money, but we have an insatiable desire to make more impact. And that's what happens when you find your uniqueness, and that's available to all of us.

And it almost feels like the pain turning into purpose that we went through for a reason.

Yes.

By taking our mess, turning it into a mission, right? Or a message, you know, also as well, that, you know, maybe adversity can be an advantage. And shame on us if we've gone through something and we suffer and struggle, we came up with an idea or a solution, a system or whatever it is, and we didn't share it with people. 'Cause I would feel like shame on me if other people are feeling broken, they feel limited, they didn't have any confidence, they were distracted, all this stuff that we help people with, and I didn't help them, right? And I just feel like, you know, one of the things is, the life we live are the lessons we teach, you know. And so if somebody's listening to this right now and then they're inspired, because I truly believe if you're watching this, there's a world that exists or could exist solely because you're in it, because you've gone through this experience and you're an expert at being you, and you have distinctions, you have a personality, you have a story that other people don't have. And that's our— one of our superpowers is that uniqueness, you know. And I do feel a moral obligation to do that. If people are on that cusp, and they want to go deeper, how would you— how can they go deeper with your work?

Right.

Yeah. So here's something that we do that's just wild because you have a large audience, but we will do a free call, the first call for free with any— anybody in your audience.

Okay.

So if you go to freebrandcall.com/jimkwik, freebrandcall.com/jimkwik, you can request a call with our team and we will want to hear your story. And literally, on this first call, we will show you our entire system for free. We will show you the 4-phase process that we take everybody through that helps them move from obscurity to notoriety, to convert their pain into purpose, and go like, this is the journey we take. We'll show you the whole system. And then either you'll say, hey, I'll go do it on my own, or you go, hey, if you want, at that point, to work with us, we can show you. And we have all different options that we work with people who are just starting out all the way up to yourself and other people like you. So, we work with the gamut. And yeah, so I would say go to freebrandcall.com/jimkwik and let's get to know you.

This is a no-brainer. I could really attest to Rory and his team. They show up. And I appreciate you, my friend, because I'm very protective of our community. And then I really appreciate not only what you and your wife and your team, what you do, but also I deeply appreciate the manner that you do it. You know, especially when you're launching something, there's nervousness, there's fears, there's, you know, people don't wanna get their hopes up or they say, who am I to do this?

Mm-hmm.

And you really encourage, you help lend courage to somebody to make those little, those choices, you know? And what if, And what if this— what if you could have gone out there and in your own way, you know, there's this internal reality and then there's external perception, you know, what if you could like enhance both and there would be a world that exists solely because you made that decision to be able to share and turn your pain, you know, into purpose and think about the lives that would be better and brighter because of it.

Amen. And Jim, this is a great place to kind of end because there's a good chance that there is somebody watching or listening to this right now who is feeling that calling, right? They feel the calling like, gosh, I should share my story. I should help other people go through this. And there's only one reason they don't act. And you said the word. The word is fear.

Yeah.

So, here's some of the things. Here's an interesting thing that we discovered. fear is an entirely self-centered construct. You only feel fear when you're thinking about yourself, right? It's like, am I qualified to do this? Are my friends going to think I'm stupid? Do I look funny on camera? I don't like the way I sound.

Who am I to do this?

Who am I to do this, right? Like, you know, I'm no Tony Robbins or Mel Robbins or Jim Kwik or Cody Sanchez. Like, why would anybody listen to me? All of it is me, I, me. And here's the magic. There is no fear when the mission to serve becomes clear. The moment you stop thinking about yourself and you only think about trying to be helpful—

Useful.

Trying to be useful, all of that fear goes away because you realize that for you, this might be a dream, a goal. Maybe you want to make money. Maybe you want to speak on more stages, you know, like the ones we speak on. Maybe you want to have your books in the airport, in the bestseller list. Great. We can help you do all of that stuff, right? We do that all day long. But what's more exciting and what is more meaningful is to go for— yeah, for you, it's this. For your audience, there is somebody out there right now who is seeking and searching and begging and pleading and quite literally could be on their hands and knees praying Wow. For answers to questions that you know like the back of your hand because you already walked through it, right? And you know this. There's other people in the world who've been told they're dumb or they're struggling to read or they're struggling to remember or focus. And it's like that person needs you way more than you need them. And that's true for all of us, right? For us, it's like a fun puzzle project thing. For them, they are desperate To find answers that you know. And the only reason you wouldn't share them is because you're scared, because you're self-centered about, oh, maybe I don't have the credibility, or I'm afraid of how I'll look. But you go, there is no fear when the mission to serve is clear. So, don't focus on yourself. I mean, that's the greatest irony of all of personal branding. Your personal brand, everyone thinks it's self-centered, and everyone that does it wrong is completely self-centered. The real secret to a breakthrough world-renowned personal brand like yours is not to be self-centered, but to be service-centered.

I highly recommend people take the next step, you know, and you make it easy and comfortable and safe. They could get that coaching call at what's the—

Yeah, freebrandcall.com/jimkwik. So, just freebrandcall.com/jimkwik so we know it came from you. And that's it. We just want to hear your story, talk to you. We'll share what we do. We'll be able to help you either. Maybe we can team up, or maybe we point you in another direction. But you know, if you're a mission-driven messenger, let's talk.

Rory Vaden, I want to thank you so much, buddy. Thank you for serving our community. Quick brains. This is a no-brainer. If you feel something inside of you that you you learned something, you had wisdom from the mistakes you've made, from situations that have happened. You know again, you are best positioned, powerfully positioned to be able to support and serve. the person that you once were. And I think our community especially feels a moral obligation that we grow so we have more to be able to give. And that's the ultimate level of fulfillment is serving others. So I wanna thank Rory, everyone here. Go to the site if this is something that you wanna go deeper in. Again, what if you're feeling fearful? My advice for you would be this. It's a signpost, right? And you could even lean into that fear. Like, what if this coaching call would have been a thing that would change everything? Not just with your business, your brand, your bank account. That's kind of like the effects of it. But what if it would give you that level of peace and feel like, you know, for me getting out of my— it was uncomfortable at first, But then you create evidence that this is just who you are, that you went through what you went through, and I went through what I went through for a decade and a half of that struggle because it served a higher purpose. And I feel like, again, that making that decision, don't deprive me and everybody else in the world from learning from the lessons that you have to teach, 'cause the life you live are the lessons that you teach. So again, until our next episode, thank you so much for joining us. Subscribe at our YouTube, join 2 million subscribers there. Leave a review. It's the highest compliment. Share with a friend or family member to listen to this so they could connect with Rory also as well. Maybe you're thinking about someone, the perfect person that's in that position, ready to make to break through that wall. And on the other side, I think the treasure we seek is hidden in the thing that sometimes we know we should do, but we're avoiding. So check out the link. All that will be in the show notes at jimkwik.com forward slash. Notes. And until our next episode, remember to be limitless.