Jim Kwik explains how limiting beliefs work: your brain is a supercomputer and your self-talk is the program. When you tell yourself "I'm not good at remembering names," you're programming failure. He debunks the myth that we only use 10% of our brains and argues these lies are learned and can be unlearned.
Chapters
LIE, for me, stands for limited idea entertained. Is it really that you're too old or you're not smart enough? Your brain is this incredible supercomputer and your self-talk, your thoughts are the program that will run. So, if you tell yourself, I'm not good at remembering people's names, you won't remember the name of the next person you meet because you programmed your supercomputer not to. So, how do you transcend these lies? How do you end the trance? Because these lies, these were learned, right? This idea that genius is born, this idea that we're only using a small fraction of our brain, maybe 10% or something like that. And you can unravel these lies.