Jim Kwik argues that memory is a trainable skill, not fixed, and that brain research in the last decade has surpassed a thousand years of prior discovery. He positions memory as the foundation of all learning and success, rejecting the idea that you're stuck with a good or bad memory.
Chapters
There's been more discoveries about your brain in the past 10 years than the previous 1,000 years. And we know this without a doubt, that your intelligence, that your learning abilities, that your memory can be improved dramatically no matter your age, no matter your background, no matter your IQ or education. In fact, there is no such thing as good or bad memory. There is no such thing. There's just a trained memory. And an untrained memory. Your memory potential is near infinite. It is not fixed. It can be dramatically improved in ways that are fast and that are fun. Your memory is one of your greatest advantages in your life. It is the ultimate magnifier. It is the ultimate success multiplier in your life. It is the foundation of all your achievement. Your memories make up who you are. There is no learning without remembering. Socrates said that. It helps to forget what you already know about a subject. Forget about your limiting beliefs. Forget about that negative self-talk inside your mind. Everyone's success depends on your ability to learn and remember things faster today. My name is Jim Kwik. I want to be your memory coach. I can help you learn more quickly than you ever imagined possible. So when people ask you how your day went, you look them right in the eyes with a big smile and you tell them, it was unforgettable.