Jim KwikFounder, Kwik Brain · Brain Coach

Technology is hijacking your brain’s chemistry

13 Nov 2025 · 1 min

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Modern short-form video feeds flood your brain with dopamine spikes, leaving you depleted later. This crashes your mood, kills motivation for basic tasks like cooking, and compounds into serious damage to your well-being. The speaker contrasts today's phone-absorbed commuters with past generations who actually talked to each other.

Chapters

The modern environment is getting so good at hijacking how our brain chemistry works that I actually don't think balance is a very achievable idea with certain aspects. The train used to, even just 5 years ago, be a chance where you would just chat with people on your carriage. Everyone would be talking, how's your day going? Everyone would be like eating or drinking like a bottle of water, whatever it might be. And now it's just like 50 people on their short video feeds, headphones in, just bang, bang, bang. No one knows this stuff. Like the mass of the world don't know this stuff and they're all gonna get home and be like in like a bit of a bad mood and like not feel that good. And can't be bothered to cook dinner, and they won't know that the short video feed has just absolutely rinsed their dopamine chemical, and then they're not gonna have any dopamine for their evening. And it's just like in these moments, whether we could talk or even if you could read a book, it's just these tiny, what seem like insignificant decisions are actually massive for how we feel.