Jim Kwik explains that memory depends on attention, not storage. Distraction triggers a delete function in your brain. Your self-talk programs your memory: saying "I'm bad at names" locks you in, but "I have an untrained memory" opens the door to improvement.
Chapters
Your memory is not what you think. Here's a truth most people don't yet realize. Memory isn't just about retention. It's about your attention. What you don't remember, you probably never fully noticed. You didn't observe it. The brain has a delete key, which is very strong when we're distracted. You only let a certain amount of information in. You're deleting or distorting. You're generalizing. Your first quick tip, instead of saying, I have a bad memory, be aware and try something else. I have an untrained memory, but I'm learning how to train it. Your brain is this incredible supercomputer and your self-talk is a program it will run. So if you say, I'm not good at remembering names, you won't remember the name of the next person that you meet. So your brain is always listening to what you say.