Jimmy Kim breaks down four offer types that beat generic discounts: discount drivers like tiered spending, value-adds such as free gifts or shipping upgrades, access offers including early drops for subscribers, and community-driven offers tied to charity or member collaborations.
Everyone does 30% off statewide, but I think differentiation is everything. What do you think about, man?
Yeah, so there's kind of like 4 offer archetypes that I think we both kind of agree on. The first would be kind of like the discount drivers, which you're kind of alluding to, you know, some kind of percentage off. But there's also things like a tiered-based spend, or even just doing like discounts through product bundles. That's number one. The second would be more like value-add offers. So tossing in like free gifts, Uh, any kind of like shipping upgrades, um, and even things like extended warranties. And then the next one is what, what we consider to be like an access offer. So early access for subscribers, secret drops, VIP windows, et cetera. And then the last one is more geared towards like community. So it's a community-driven offer where there could be things like, um, let's call it like a charitable tie-in or maybe even like a member-only, community-only type collab.
