Jimmy Kim explains why email marketing fails when your product doesn't encourage repeat purchases. A mattress company can't email customers into buying another mattress next year. Without a second product to sell them, email has nowhere to go.
No amount of emails is gonna fix a shitty product, a shitty customer experience. Sometimes the product is just not a heavy repurchase product. Like if you only sell mattresses and nothing else, no pillows, no warranty, no nothing. How many mattresses is one person gonna buy in a 12-month period? Maybe, but like probably one. So it's like, okay, how do you combat that? That's not a retention issue. That is a, you don't have anything else for them to buy issue.
Yeah, that definitely has come up between one product category companies that I've met and then like furniture companies, I think that's probably the right answer. Dude, those probably have the hardest things. And I'm pretty honest with a lot of them. I'd say like, there probably isn't a lot of revenue to unlock here. I don't want you to like sit here and think that this is the unlock that you might have in your business. You've got to think about other things and expansions.
