Jimmy Kim shows how to sell any product for back-to-school by tying it to routines families already adopt. A coffee brand becomes the 6 AM parent wake-up, skincare becomes the morning reset ritual, a supplement becomes immune defense before kids bring germs home. Once you own the routine, the product feels inevitable.
So the question becomes, how does my product fit into the new routine? Once you see it, you almost can't unsee it in my opinion. So let me start. I'll kick it off. So I'll give you an example and then you can go. Example would be like coffee brand. It's not back to school. It's back to 6:00 AM wake-up calls. Here's how you survive the new morning routine or skincare. It's how you reset the skin the same way every morning when you're resetting something else. It's your new fall routine, for example, or like a supplement company may say like immune season is coming because kids break bring home germs in this building. So stock up now.
