Jimmy Kim breaks down four content formats that keep customers coming back: how-to guides, routine builders that check in at Day 1 and Day 7, use-case education for new purchases, and community spotlights of customer stories.
What type of content do you think actually moves the needle for retention marketing? There's kind of 4 primary types. Number 1 is how-to guides. So how to get the best results, plain and simple. Number 2 is routine builders. Day 1, day 7, day 14. These are the progressions in the expectations, I guess. Number 3 would be use case education. If you bought X, here's what to do next. And then number 4 is community spotlights. And this is just highlighting like the UGC and the customer stories that you have been collecting.
