Jimmy Kim walks through five steps for migrating to a new email platform: get a fresh domain with SPF, DKIM, DMARC records; set up platform and flows; integrate your store and automations; segment by recent buyers first, then grow at 40% per batch; monitor sender reputation closely. Run both platforms during warm-up and exhaust your buyer list before moving to prospects.
5 steps to warm up. Very simple. 1, make sure you have a fresh domain and you have all the proper technical setup— SPF to DKIM to DMARC. You got number 2, you want to configure all platform settings and prepare the flows. Number 3 is integrating your store and rebuilding your automations. Number 4 is segmenting smartly. Start with buyers, clickers, expand gradually, use the 40% rule. And number 5, monitor reputation obsessively and adjust as you need.
Yeah, and use that 40% growth formula that Jimmy talked about. Run the dual ESPs. I know it doesn't sound great, but it's so important during the warmup and always exhaust the buyers before moving on to prospects.
Yeah, and look, if you hit a snag, which a lot of people will, don't panic. Go back and diagnose the problem and try again slower.
