Email's real advantage isn't sending faster, it's packaging and serving content that continuously self-optimizes. Allen automates A/B testing at scale, shuffling variations across sends to improve results without manual work.
Ads Manager for email marketing to kind of draw that analogy to how the content gets packaged. But it's incredibly important to really highlight that because building emails instantly all day long is great, but it's not actually where the leverage comes. And that's what we're trying to build with Allen is actually that point of leverage with how the content's served and packaged and also self-optimizing over time. Because you think of any A/B test or split testing you do might be a couple variations. You're doing one path A, path B, but then you have to take that and apply it to your future sends. Very manual. Allen's effectively doing that at a massive scale constantly and constantly shuffling.
